SpaceXone of the companies founded and directed by Elon Musk, has purchased one of the largest ad packages available on Twitter, a platform that for a few weeks has also been owned by the South African tycoon. According to CNBC, the aerospace company intends to promote Starlink, its broadband internet service via satellite, in Spain and Australia. It will, with an investment of more than $250,000 in the social network.
The advertising package acquired by SpaceX, called “takeover” or “possession” is one of the most complete on the platform. It allows businesses to display their products or services in ads that appear on the first line of the feed for an entire day. According to the aforementioned media, brands typically spend more than $250,000 on this action. This, at least in the case of SpaceX, will make each user see the same ad at least 3 times when they enter Twitter “on the day or days of the campaign,” says CNBC.
SpaceX ads, and more specifically Starlink, are expected to start showing up in the next few days to users in Australia, where the service is already available. Later, it will also begin to be seen in Spain.
Analysts attribute this change in position in Musk due to the flight of large advertisers behind the uncertainty with the purchase of Twitter by Elon Musk. As well as the fear that the platform will become a place where hate speech reigns. While many of these “retirements” by companies like Volkswagen may be temporary, they allow Twitter to generate revenue at the same level today as it did a few months ago.
Source: Ambito
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