The fan token can be purchased through the Socios.com app and a fixed price will be set yet to be determined (although it is estimated that it will be US $ 1 or $ 2). Purchase limits will also be set to ensure that all fans can access them. Once the initial launch supply is exhausted, the fan token will be put on sale again in the “trading” mode, but its price will be set by the law of supply and demand.
Victor White stressed that the launch allows the club “to enter a universe that points to the immediate future, in an increasingly firm trend and also gives us the opportunity to interact with our community of partners and fans in a different way, revaluing its participation because they will have an active role “.
On the other hand, Alexandre Dreyfus CEO of Chiliz and Socios.com He remarked: “We are very happy and excited about this agreement with Racing Club, one of the biggest clubs in Argentine football. A team with a brilliant sporting history and one of the most numerous and faithful fans in the country.”
Fan Token are Blockchain-based digital currencies that, in addition to having a financial value, allow fans to bring their favorite sports teams and organizations closer to each other.Since, by purchasing them, fans can participate in some club decisions and access discounts and promotions.
This class of digital assets is a source of income for Socios.com and for the associated clubs, since the “fan tokens” are commercialized jointly and each organization takes a percentage of the sales. According to Socios.com sources, the “fan tokens” created by this company generated a profit of US $ 200 million in the first half of 2021, an amount to be shared between the company and associated sports entities.
Which are the clubs that already have Fan Tokens:
- FC Barcelona
- Manchester City
- Paris Saint Germain
- Juventus
- Inter de Milan
- Arsenal
- Atlético de Madrid
- Galatasaray
The approach of Boca Juniors
The club Boca Juniors analyzes joining the world of cryptocurrencies Since it contacted Socios.com -the main issuer of sports tokens and main sponsor of the local league- so that its fans can open a new financing channel.
With the aim that Boca fans – or not – can strengthen their financial decisions, senior officials held meetings with four global crypto companies, according to people with knowledge of the matter cited by the Bloomberg agency who asked not to be identified.
The web platform, which sells tokenization to more than 50 sports teams, suggested using a “fan token.” In this way, the Club could receive a total of at least $ 10 million over the course of the deal.
At the same time, two other companies have also made their proposals. In detail, it is estimated that they could be used to access discounts on official merchandise or stadium tickets.
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