Apple Inc. is on track to achieve a new historical record just before your launch event products most important in almost a decade, thanks to the benefits of a general increase in technology stocks. The Actions of the company went up 1.2%, to US$ 183.25 in the first operations this Monday, June 5.
In that senseMorgan Stanley raised the target price for Apple at US$ 190, given the expectation that it launches augmented reality and virtual reality glasses that define their category and; in doing so, drastically expand the market. The headsets would be Apple’s first big step into a new category of products since the introduction of Apple Watch nine years ago to its products.
apple stands among a select group of companies technology-focused large-caps that have rallied across major stock indices this year, as enthusiasm for advances in artificial intelligence They give strength to the rebound. In this context, the actions of the firm of the manzanita they have shot up almost 40% in 2023, compared to an 11.5% rise in the benchmark S&P 500 index.
This gain would amplify the increase 39% that Apple is experiencing this yearwhich is remarkable considering that the shares had reached a minimum of 19 months in the first trading days of 2023.
“Apple is ready to introduce its first new hardware category since 2016, the highly anticipated ‘Reality Pro’ AR/VR headset, in the WWDC 2023“Morgan Stanley analysts wrote in a note to investors seen by appleinsider. “Our supply chain checks tell us that the general availability of Reality Pro will likely arrive in the December 2023 quarter“.
The analysts of the financial multinational expect that Apple headphones have a significant impact on the growth of the market of this type of device. Just like it did with the iPhone, Apple is expected to increasee what is called Total Addressable Market (TAM), or the number of buyers considering the headphones.
Apple pushes on Wall Street
Wall Street opened this Monday on mixed terrain and with slight variations in its main indicators; the Dow Jones Industrials, its main indicator, lost 0.02%, although shortly before it had been in the green for several minutes.
Among the 30 Dow Jones stocks, the best ranked companies were Walgreens (NASDAQ:WBA) (1.44%) and Apple (NASDAQ:AAPL) (1.27%), while those that start with losses include salesforce (NYSE:CRM) (-1.45%) Boeing (NYSE:BA) (-1.39%).
Source: Ambito
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