The technology shares reached an all-time high, thanks to the boost received by the expectation of the launch of its new product.
Apple Inc. went bankrupt this monday june 5 a new historical record just before your launch event products most important in almost a decade. The Actions of the manzanita company managed to climb more than 2%, until touching the u$s185 (u$s184.95), to later erase that increase and end the day in low (it yielded 0.8% to u$s179.58). Thus, it touched $3 billion in market value.
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In that senseMorgan Stanley raised he target price for Apple at $190with the expectation that he will launch augmented reality and virtual reality glasses that define their category and; in doing so, drastically expand the market. The headsets would be Apple’s first big step into a new product category since the introduction of Apple Watch nine years ago to its products.
apple stands among a select group of companies technology-focused large-caps that have rallied across major stock indices this year, as enthusiasm for advances in artificial intelligence They give strength to the rebound. In this context, the actions of the firm of the manzanita they have shot up almost 40% in 2023, compared to an 11.5% rise in the benchmark S&P 500 index.
This gain would amplify the increase 39% that Apple is experiencing this yearwhich is remarkable considering that the shares had reached a minimum of 19 months in the first trading days of 2023.
“Apple is ready to introduce its first new hardware category since 2016, the highly anticipated ‘Reality Pro’ AR/VR headset, in the WWDC 2023“, the analysts wrote Morgan Stanley in a note to investors seen by appleinsider. “Our supply chain checks tell us that the general availability of Reality Pro will likely arrive in the December 2023 quarter“.
The analysts of the financial multinational expect that Apple headphones have a significant impact on the growth of the market of this type of device. Just like it did with the iPhone, Apple is expected to increasee what is called Total Addressable Market (TAM), or the number of buyers considering the headphones.
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In this sense, the founder of oulaPierpaolo Barbieri stated that “ VisionPro from Apple probably won’t sell much right now,” though “it’s the start of a path toward a new technology interface.”
“Ideas that truly transform the world take time to mature”highlighted the founder and closed: “And nobody does it better than Apple. Nobody.”
Source: Ambito
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