The Kantar BrandZ ranking revealed the value of the hundred most important brands globally, where the e-commerce company is located.
In terms of brands, Argentine companies continue to position themselves as a reference in the region. Just like in 2022, Free market was positioned in the world Top 100 of the report carried out by the prestigious consultancy Kantar BrandZ. The total value of all is $6.9 billions, a 20% drop compared to 2022 but with a 47% growth compared to pre-pandemic levels.
He Top 3 is made up of three US technology companies: Manzana, Google and Microsoft. The brand created by Steve Jobs repeats first place for the second consecutive year and is valued at u$s 880.455 million.
for his part Free marketthe only Latin American brand, ranked in the position 72and continues to be for the second consecutive year the only one in the region, backed by its services of eCommerce and its expansion as a virtual wallet.
In addition to the technological ones, the companies of fast food were the second with the best performance, where they stand out Chick-Fil-A, starbucks and Burger Kinghighlighting the growth of the latter (8%, reaching US$7,676 million). Also brands of luxury have remained stable, including Louis Vuitton (ranked 8, valued $124,822) and Dior (growth of 9% in one year, to reach US$11,442 million).
“This year’s results are a continuation of the long-term growth trend of the brandswhich began after the financial crisis global 2008 and continued until the beginning of the pandemic in 2020. Although the market has been volatile and has received a strong blow from international macroeconomics, the opinion of the consumers on brands has proven to be much more stable, the world’s most valuable brands continue to be highly appreciated,” said martin guerrieriadirector of Kantar BrandZ.
Besides, Manuela Urrutialeader of Kantar BrandZ in Argentina, highlighted that “the learning for brands and marketers remain crystal clear: the effective investment in marketing and long-term vision are vital to the chances of success. growth of your company. Brands that consistently invest in building strong connections with their consumers are much better prepared to navigate today’s uncertain conditions and generate greater return for their shareholders.”
Stats highlights from the Kantar BrandZ report
- Pepsi back to Top 100 after growing up 17% in one year, reaching a valuation of US$18,826 million. airtel recorded record growth, with 24%, rising to 76th place.
- Within the Top 100, there are two new Chinese brands: Shein at No. 70 and Nongfu Spring at No. 81.
- Coca Cola increased its brand value by 8% and re-entered the Top 10 for the first time in seven years.
Source: Ambito
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