Meta Platforms is in the final development settings of the web version of its brand new social media platform Threadswhich gives primacy to the textual content. This initiative aims to overcome xformerly known as Twitterin view of the initial reduction in its user base.
The web adaptation of Threads promises to improve its usefulness for users with advanced knowledge, such as brands, corporate accounts, advertisers and journalists. Although Goal has not communicated a specific date for the launch, Adam Mosserithe person in charge of instagramindicated that it could be imminent.
“We are about to reach the web…”, he mentioned mosseri in a post about Threads on Friday. According to a report from Wall Street Journal, the launch could take place ieven this week.
Threadswhich was initially introduced as an Android and iOS app on July 5, managed to get 100 million users in just five days. However, its popularity waned as users returned to X, a more intuitive platform, after the initial curiosity about the new proposal of Goal.
In just over a month, the daily active users in the Meta app decreased from a peak of 49.3 million to 10.3 million, according to a report from the analysis platform Similarweb dated August 10.
Threads: what’s new
Among the innovations, the incorporation of a function of ‘Coshare again‘ in the ‘Followed’ section of the content stream, which will help manage the growing flow of shared information.
Additionally, Threads It will present a completely new tab that will allow you to view all the shared publications in a consolidated way. The introduction of this tab will simplify the search and exploration of content shared by users. This tab is expected to be available shortly in the various operating systems where the application is available.
In addition, an additional feature will also be included to display shared posts in the ‘Followed’ content stream. Although both features are being implemented, are not yet accessible to most users on iOS and Android systems. Therefore, while these features are not drastically changed, they certainly enrich the user experience on the Threads platform.
This improvement is especially relevant, considering that there has been a significant reduction in the number of monthly active users on the platform since its launch. In this way, these novelties could represent an additional meta tactic to retain and retain users.
On the other hand, mark zuckerberg He also noted that improvements to the search function and user experience in web browsers are expected to be released in the coming weeks. All these decisions are aligned with the purpose of persuade userssa return or stay on the platform, thus revitalizing the experience that was offered at the beginning.
Source: Ambito
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
