Amazon continues to integrate its shopping capabilities into popular social media platforms, further enhancing its e-commerce presence and leveraging its vast user base.
The actions of Snap Inc. rose 5.4% at the start of trading this Tuesday in Europe after The Information reported that the social networks has reached an agreement with Amazon to allow its users to buy products directly from the ads inside of Snapchat app.
The partnership will be launched for customers in the United States, The Information reports. This follows a similar deal between the e-commerce giant and Goal to facilitate purchases on Facebook and Instagram, as explained last week.
Besides, amazon continues to integrate its purchasing capabilities into platforms of the most popular social networks, further improving its presence in e-commerce and taking advantage of its very large user base.
Snapchat and Amazon alliance: what are the benefits for users
As social media increasingly influences purchasing trends and patterns, some platforms like TikTok are launching their own services online purchases, while others like Snapchat are allowing e-commerce companies to take advantage of their subscriber base.
amazon also has similar agreements with Meta Platforms and Pinterest, owned by Facebook. Their partnership could help turn around Snap’s advertising business, which reported better-than-expected profits last month.
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The partnership will allow customers to shop directly from Amazon ads on Snapchat and pay without leaving the applicationthe Seattle-based company said in an email statement.
The potential buyers They will also be able to see real-time pricing, Prime eligibility, delivery estimates, and product details on select product ads from amazon on Snapchat, he added.
Source: Ambito
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