The iPhone maker also benefited from a better performance in China, while Samsung, which remained the world’s largest smartphone vendor, benefited from its “strong AI strategy.”
In contrast, Chinese smartphone maker Xiaomi recorded a 27% year-on-year increase in global shipments and saw its global market share rise to 14.8% from 12.4%.
Global smartphone shipments by Apple Inc (AAPL) and Samsung rose in the second quarter from a year earlier, but their global market share fell as Chinese rivals made bigger gains, according to data from research firm International Data Corp.
Following the announcement, Apple shares rose by more than 2% on Wall Street, despite the fall in the market share of the company with the little apple.
Apple and Samsung benefited from their focus on high-end smartphones, IDC said. The iPhone maker also benefited from a better performance in China, while Samsung, which remained the world’s largest smartphone vendor, benefited from its “strong AI strategy,” it added.
“As Apple and Samsung continue to drive the high end of the market and benefit further from the ongoing premiumization trendmany leading Chinese manufacturers are increasing shipments in the low-end segment in an attempt to capture volume share amid weak demand,” he said. Nabila Popal, Research Director for IDC’s Worldwide Tracker team.
The negative data for Apple
Apple’s global market share falls to 15.8% Quarterly iPhone shipments rose to 45.2 million units from 44.5 million a year ago, but Apple’s market share fell to 15.8% from 16.6%.
Apple Store.webp
Samsung’s market share fell to 18.9% from 20.0%, although it remained the largest smartphone seller globally, with 53.9 million units, up from 53.5 million previously.
In contrast, Chinese smartphone maker Xiaomi recorded a 27% year-on-year increase in global shipments and saw its global market share rise to 14.8% from 12.4%. Vivo, another Chinese company, saw its market share rise to 9.1% from 7.9% as global shipments rose by about 22% to 25.9 million.
Apple shares rose about 2% in premarket trading.
Source: Ambito
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