Children’s Day weekend is approaching and consumers are preparing their wallets in a context in which inflation is hitting hard. A private report reveals what the average spending will be.
He average spending per article in the Buying gifts for the upcoming Children’s Daywhich is celebrated this August 18, It is $45,500in a context of falling real prices and with promotions based on strong discounts and interest-free installments to strengthen the offer. This is evident from a report carried out by the Focus Market consultancy, which analyzed almost 3,000 cases.
“According to the price survey we have conducted, The year-on-year variation is below the average inflation of the economyThere is a surplus of stock and, in addition, a great need to make money on the part of the manufacturer or commercial importer, as well as the final link in the trade,” said Damián Di Pace, director of the consultancy firm.
“The sales prospects for this date are still marked by uncertainty. According to FECOBA, the 36% of SMEs have an uncertain expectation for the datewhile 27% believe that they will be lower than last year and 10% that they will grow compared to the same period in 2023,” added Di Pace.
Children’s Day: preferred categories and purchasing channels
The commercial sectors with the greatest participation Among the gifts for Children’s Day are: 22% Toys, 13% Clothing, 11% Sports items, 10% Computers, 9% Educational books, 8% Cell phones, 7% Vehicles, 7% Footwear, among others.
OK The preferred purchasing channels are: Open-air Shopping Centers (31%), Electronic Commerce (28%) (Market Place 36%, Website 29%, Instagram 18%, Facebook 9%, others 8%), Shopping (23%), Supermarket (10%) and Outlet (8%).
Source: Ambito
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