The Artificial intelligence (AI) plays a fundamental role in the generation of digital products in 2 large fields of action: in the practical solutions it facilitates and in the way it enhances creative processes.
On the one hand, AI makes it possible to face the complexity of following user behavior and consumption trends. In an environment where constant updating and improvement is demanded in increasingly shorter deadlines, AI becomes an indispensable ally.
Faced with the demand for constant updating and improvement in increasingly shorter times, AI works as an ally to streamline data analysis processes or in the automation of recurring tasks.
On the other hand, and this is where the greatest number of questions appear, AI is used to enhance human creativity, but it does not replace it.
At the moment, machines are not the most appropriate for creating an original idea, but rather they pave the way and enhance the capacity of each collaborator.
They are extremely useful for exploring different perspectives in a short time: they function more as a trigger for ideas, opening the game to new approaches and facilitating the possibility of fresh and updated proposals.
In everyday life, it is used to conduct broader brainstorms and discover perspectives that perhaps would not have been considered.
That is, it allows us to go beyond convention and approach challenges from different angles, which enriches the “creative mix.”
AI is thus an ally that invites us to rethink and reinvent, but always with the clear vision that it is another tool in the “creative arsenal.”
Route companion
For creative processes, AI is like an experienced co-worker, whose opinion is asked because it provides an interesting perspective. But, ultimately, it is oneself who has to do it.
Fundamentally, it allows you to streamline creative and development processes, to optimize time, efficiency and effectiveness.
There is no “prompt” that makes life easier for the user of a website, but it does help the professional who wants to design it.
For example, when creating a user interface, AI is implemented to generate quick proposals and obtain alternatives that perhaps they would not have thought of, and then work manually on the final versions.
And the GPT Chat?
Although Machine Learning (ML) had already been used before to analyze data, detect patterns and make predictions in some digital products that worked with large volumes of data, many companies began to make more intensive use of AI after the popularization of the “GPT Chat”.
This tool serves as a “generic assistant,” but other products such as Grammarly, Copy.ai, Figma AI, Notion AI, Surfer SEO, and FullStory are also useful.
Although the vast majority have a generally similar operation, each in its own field, “GPT Chat” is more specific and allows better results to be achieved.
It’s not a war
The future of Artificial Intelligence in the workplace should not be understood as a dichotomy of people versus machines, but as a collaboration. History has shown that automation processes do not replace human work, but rather complement it, improving its efficiency.
AI is a tool that improves process efficiency and allows a team to focus on more strategic and creative tasks. Any industry that focuses on user experiences needs workers who have the ability to understand their emotional and cultural sensitivity.
This is why, far from being a threat, it is an opportunity to generate better results and optimize the efforts of each collaborator. In this sense, although it could not take away anyone’s job in this sector, it is a “skill” that will be increasingly valued and not being familiar with it could be a limitation in the future.
In short, AI came to enhance human talent and allow the quality of the workforce to be raised to another level. As technology evolves, it will allow us to discover new ways of working and achieve more innovative results. Therefore, it is an investment for the future, which will continue to open doors and improve the way in which digital products are created.
CEO of Ecloud Agency
Source: Ambito
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
