10 years after the launch of the first podcast, September 30, 2014is celebrated this Monday International Podcast Day.
18% of Argentines listen to podcasts, according to a report by the Kantar IBOPE Media measurement company. Of that 18%, 22.5% do so 1 to 2 times a week, while 6 out of 10 people who listen to a podcast are under 34 years old, and 3 out of 10 people are between 35 and 54 years old. The remaining one is over 55 years old.
International Podcast Day: new styles to access information and culture
The most chosen platforms to play podcasts are Smartphones (84%), secondly the computer (57%) and then smart TVs (33.5%) and others such as tablets or consoles (29%).
The most chosen theme is music (28%), lifestyle and health (23%), fiction and stories (22%), education (21%), comedy (21%).
Spotify, YouTube Music, Amazon Music and Apple Music are the platforms most chosen by the public to listen to podcasts.
Podcasting has seen an unprecedented boom in recent years, especially as digital platforms and mobile devices have made this format easier to access.
Globally, more than 465 million people listen to podcasts, a number that is increasing as the medium becomes more accessible and popular.
One of the most relevant aspects of podcasting is its ability to democratize access and creation of content. Today, a person with an idea to develop and access to basic equipment can produce a podcast, which has led to an explosion of diverse voices and new perspectives.
The podcast together with streaming contributed to combining radio and TVwith a transformation in the links with listeners and new modalities of sound documents.
The word “podcast” was invented by Guardian journalist Ben Hammersley. It is the contraction of “iPod” (the portable player created by Apple that allowed users to download audio files) and “broadcast” (broadcast, in English).
Although the creation of the podcast dates back to 2004, it was not until 2012, when Apple provided the technology to play it on its phones and offered original content.
Regarding content measurement, as audiences increasingly move across channels and platforms, Kantar IBOPE Media’s data and audience measurement, targeting, analytics and advertising intelligence services adapt.
They work with panel and first-party data in more than 80 countries, with an emphasis on the world’s fast-growing cross-media measurement, which involves versatility, scale, technology and experience.
Source: Ambito
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
