The collaboration between Coca-Cola and Oreo did not end up convincing consumers. The taste of their new cookies and soda became viral due to its unpleasant taste.
It seems that the union of two giants is not always a guaranteed success. At least that’s what seems to happen with the collaboration between Coca-Cola and Oreo. Weeks ago, both companies merged to launch two innovative products: Coca-Cola flavor Oreo cookies and an Oreo flavor soda: the result, according to the networks, “inedible.”
After months of speculation, the official launch of the new cookies and soda, which will be available on shelves for a limited time, was in September and Immediately social networks, especially TikTok and X (ex Twitter) were filled with reactions, the vast majority very negative.
Although both companies sought to develop an innovative product, The truth is that it resulted in an item classified as a “one-time purchase” or at least that is what users express on social networks. The marketing campaign was also associated with the fact that both the soda and the cookies are of limited stock and cannot be found in any supermarket, and that generated great expectations, which soon evaporated due to the negative reactions on social networks.
“Hand in hand with this new drink, Coca-Cola and Oreo aim to foster connections through immersive digital and physical experiences. The two brands want to invite their consumers to activate the “bestie mode” and team up with their closest friends to take part in such experiences,” the companies announced in a statement at the time of the launch. The truth is that Consumers began to share their experiences and that ended up discouraging others from consuming the product.
Meanwhile, Coca Cola has not experienced much luck with its latest launches. In the international market, just seven months after launching its new soda with a touch of spice called Spiced, it decided to withdraw it from the market due to very low demand. Something similar happened locally years ago with Coca Cherry and further back in time with Green Coca Cola and Coca Café, all products that passed with more pain than glory.
Source: Ambito
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