Since that first truck shipped in June 2016, La Hoja workers have tirelessly defended their source of employment, generating opportunities, transmitting knowledge and maintaining the century-old brands that continue to reach Argentine homes today.
Those who retire leave behind a second home, transforming adversities into experiences of growth and advancement.
With the support of its loyal consumers, La Hoja has consolidated its presence in the market with products that stand out for their quality and flavor.
Both the mate and the infusions are a legacy that lasts, evoking good work and the moments shared with loved ones.
Synonymous with family, struggle and resilience
Today, more than 150 people work in the cooperative, maintaining strong ties with clients and suppliers who trusted in its mission.
Despite the country’s economic difficulties, La Hoja has grown steadily, preserving its entire production chain from the field to distribution. However, in 2023 there were problems with the import of filter paper, which caused a shortage of infusions in all commercial shelves.
As a result of the aforementioned, the production of cooked mate and tea was stopped; despite this, the workers continued to receive their economic remuneration.
Thanks to the modifications in the import system, at the beginning of 2024, suppliers were able to supply themselves with this product necessary for the production of infusions in sachets.
From that moment on, the partners resumed their activities without interruption, managing to cover the accumulated demand that was generated in those months, in this way they once again marketed La Hoja tea, La Hoja cooked mate and Don Lucas, in their different formats.
It should be noted that cooked mate is the second most demanded product that the cooperative has, due to its distinctive flavor.
Times change
The cooperative develops projects to innovate and maintain its quality and history.
Such is the case of La Hoja Selección Especial, highlighted for its natural parking of 12 months, which was created with the commitment to have a positive contribution to the environment, using biodegradable packaging that, when discarded, in a period of 180 days It becomes part of the earth.
In every home you find La Hoja; The tradition of good mate is maintained.
Central: R. Pcial. 210 Km 2.5 – San Ignacio
ALFRECAR, 30 years of experience in transportation, logistics and storage services at a national and international level
ALFRECAR is a company with 30 years of experience founded by Alfredo Vélez and Roberto Vélez in 1992.
With a solid track record and experience in the market, ALFRECAR has positioned itself as one of the leading Logistics operators in the Western area of Argentina.
The service it provides is of high quality to the client, with constant investment in technological innovation, infrastructure, and equipment necessary to provide excellent service, collaborating with the environment.
Its greatest commitment is constant improvement, proof of this is the incorporation of state-of-the-art units to the truck fleets that make work more pleasant, provide greater security and also manage to offer the best high-quality service for its clients.
Human capital has the business know-how that has allowed us to capitalize and enhance experiences acquired in different disciplines, in order to provide a comprehensive service of excellence as a logistics operator.
Source: Ambito
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