With moderate expectations, traders noted that results were equal to or better than expected. However, it is the third consecutive year with a drop in sales on this same date.
The retail sales SMEs for the Mother’s Day recorded a drop of 0.9% compared to the same period of the previous year, at constant prices. This is the third consecutive annual decrease (3.2% in 2023 and 4.7% in 2022), reflecting the impact of the lower purchasing power of families, according to the CAME report.
However, the results varied significantly depending on the sector and type of trade, influenced to a large extent by the Financing options and product pricing. For example, the appliance sector achieved a positive balance, driven by the financing offer of up to 9 interest-free installments and up to 36 interest-bearing installments, within the framework of depressed demand.
The strong sales volume occurred between Friday and Saturday, where more movement could be seen in the commercial premises. Beyond the annual comparison, it was a date with moderate activity. Even so, 7 out of 10 businesses consulted indicated that the results were equal to or better than expected, since expectations were very measured.
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He sales ticket had an average of $33,819reflecting families’ penchant for inexpensive gifts. Low-priced books and clothing were highly sought after options.
Six out of ten businesses surveyed offered some offer for the date, with bank promotions and discounts for cash payment standing out.
Three of the six items surveyed recorded year-on-year increases in their sales and in three there were declines. The greatest decline occurred in peripheral equipment, cell phones and accessories, which fell 15.6% compared to last year. The one that grew the most was Appliances, household appliances and audio and video equipment (+12.1% annually).
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Source: Ambito
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