Why International Marketing Day is celebrated every November 4

Why International Marketing Day is celebrated every November 4

November 3, 2024 – 21:45

An anniversary created to recognize the importance of this tool in promoting companies.

For some years now, Every November 4th, International Marketing Day is celebrated. One of the reasons is because of the meaning that this number has in the field. In 1960, the American accountant defined the 4Ps that define marketing: product, price, point of sale and promotion.

According to the translation, marketing means marketing, and is defined as a set of principles and practices that seek to increase tradeespecially demand. And in recent years, marketing work has acquired a fundamental role in the development of companies and their economy.

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November 4: why International Marketing Day is celebrated

This day arose at the Marketing Club of Malaga, Spain. And its purpose promote the importance of the sector. In 2018, the city council of that city approved the proposal to promote this international day. Its first official event was the following year, where 50 of the most important brands in the country gathered. Currently, the United Nations is seeking to make this anniversary official.

When is Marketing Day in Argentina

However, in Argentina, the date is different because it is in honor of the founding of the Argentine Marketing Association (AAM), which was created on May 27, 1965. It was born as a non-profit organization from the initiative of the local pioneers in this activity.

But it was not until 1995 that May 27 was established as National Marketing Day in Argentina. The celebration of this date has to do with spreading the importance of marketing in the professional and business field.

Source: Ambito

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