In recent years, work on digital evolution of traditional companies, has allowed get to know business owners in depth and better understand the reasons that lead them to expand. Some of these reasons include market instability, the drop in consumption in physical stores, the need to open new sales channels and the desire to innovate.
To be successful in the digital environment, it is essential to have solid foundations: a well structured website and one active presence on social networks. If these foundations are not firm, it is difficult to attract your ideal audience and, therefore, achieve a positive impact on turnover. Part of these solid foundations include the correct presentation of services or productsclear information, visible contact information, quality graphic pieces, a professional logo and a web design that works on all devices.
It is common that, in the first steps towards digitalization, business owners are not completely clear where to direct their efforts. Therefore, it is key that they look for a Digital marketing agency with a comprehensive vision of the business. Otherwise, they may end up receiving fragmented solutions that do not achieve the expected results.
Another fundamental aspect is to clearly define what we want to convey through the website and social networks, and what we hope our customers find when they visit us. Once these foundations are firm, it is time to show our products or services to potential customers. How to do it? There are many ways, but a very effective one is to use Google ADS and Meta ADS.
It is important to understand that Google ADS is keyword-based, meaning your ads will appear when users search for specific terms. This usually requires a larger investment, but the results in terms of quality of potential clients are very positive, since they find you when they are looking for something specific. For Take advantage of Google ADS, it is essential that your website is active and optimized.
On the other hand, Target ADS (Facebook and Instagram) is an excellent tool to make your products or services visible. It is cheaper and is based on people’s interests, which allows you to segment your target audience very effectively. However, It requires quality and well-planned content to generate good results.
It is important to remember that success in digital advertising is not immediate. Investing a lot of money does not guarantee quick profits; It is a process that requires time. Working with experienced professionals can save you many setbacks. Furthermore, the success It does not depend only on the advertising campaignbut also other key factors that can be accommodated as digital business is developing and growingsuch as payment facilities, delivery times and additional benefits such as installments or shipping.
Having a proactive team is essential, and the key is to start gradually and improve day by day. Success is not immediate, but the digital business continues to grow. More and more companies They are digitizing their products and services, taking advantage of the benefits of this environment. I suggest you start today, and in a year you will remember this note, with your digital business running and generating income.
By Franco Bovone, digital marketing specialist, director of Point Web Argentina
Source: Ambito
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
