The leading advertising institution in our country distinguished recognized professionals who worked with important companies, brands and have created memorable spots such as La Llama que llama or Fernando De La Rúa’s 1999 electoral campaign.
The Argentine Academy of Advertising He presented the distinctions this Wednesday Honorary Academics to professionals in the field who have stood out for their career and contribution to the country’s advertising industry.
The winners were Ramiro Agulla, Carlos Bayala, Carlos Pérez and Fernando Vega Olmoswho worked on memorable advertising spots such as The flame that calls and with important companies such as Nike and Pepsico. One of the winners even made one of the advertising spots for Fernando De La Rúa’s presidential campaign in 1999.
Also during the ceremony there was a recognition in memoriam to Jerry Goldenberg, Jorge Schussheim and Luis Suez, Videos were shown to remember them and rescue their contribution to Advertising.
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The Argentine Academy of Advertising, the institution that awarded the awards, is a space that brings together professionals from the different disciplines of advertising communication where they reflect, debate and think and where actions are jointly developed that give prestige to the profession, strengthen the discipline. and make its importance visible.
Who received the Honorary Academics 2024
Ramiro Agulla He was the first to receive the distinction. He made multiple works, including some classics such as Hellman’s mayonnaise, La Llama Que Llama or the spot for the campaign that brought Fernando De la Rúa to the Presidency of the Nation in 1999.
Carlos Bayalawho could not be there and her sister Isabel received the distinction in her name, worked in agencies such as Gray and BBDO Argentina. Among others, he led campaigns for international brands such as Nike and Pepsico.
Carlos Perez He is the president of the communications agency and advertising leader BBDO Argentina, who has worked for accounts such as Pepsi and Pentamark – it belongs to the group and serves Chrysler.
Fernando Vega Olmos He began his career in advertising at the age of 20 and by the age of 25 he was Executive Creative Director of Gowland. He worked in Spain and England and became president of the network’s World Creative Council, the first Latino to hold a similar position. Excited, he highlighted: “We have to be proud of Argentine advertising. I hope something similar to what advertising was in the 90s returns. I thank you very much. This appointment is very important to me.”
Source: Ambito
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