After the announcement in March of this year about the representation of Indian motorcycles TVS in Argentina; belonging to TVS Group, the company managed to triple monthly sales in 8 months.
Magny grows in Argentina. After the announcement in March this year about the takeover of Indian motorcycles TVS in Argentina; belonging to TVS Groupthe company managed triple monthly sales in 8 months.
It is worth highlighting that TVS, a solid and globally recognized brand, belongs to one of the largest 2R and 3R companies of India, with presence in 83 countries and one of the five largest manufacturers 2R world championships, with 5 manufacturing plantswith a 5.5M production capacity of motorcycles.
The proposal Magny includes a wide range of nationally produced products; in the Cardales Plant, Buenos Aires, in the process of expansion. The scooter Ntorq 125 (124.7 cc carburetor engine, 9.4 HP and 6.9 Nm); the urban ones Raider 125 (124.7 cc, 12.9 HP and 11.5 Nm with carburetor), RTR 160 4 v (159.7 cc carbureted impeller, 16.5 HP and 14.8 Nm), RTR 200 4V (197.7 cc, 20.5 HP and 18.1 Nm with carburetor) and RTR 200 EFi (200 cc, 20.5 HP and 17.2 Nm with electronic injection). And those that are imported at the moment: Neo NX (109.7 cc carburetor, 8.6 HP and 8.5 Nm), Ronin 225which will be launched in the middle of the year (with electronic injection, 224 cc, 20.4 HP and 19.9 Nm) and RR 310 (also with 312.2 cc injection, 34 HP, 27.3 Nm).
The network of dealers committed to Magny management allows us to achieve national distribution, covering the main cities in the interior.; for all types of segments. Products from the beginning of the range to the high range with great performance and with a focus on the price/product relationship, accessible to the consumer.
In this expansion framework, Magnya company with national capital, now concrete the incorporation of the international brand Kove and a new National brand, IKA; expanding thus its value proposition to offer in the local market.
Kove Motofounded in China in 2017, is the own brand of manufacturer COLOVE, integrating design, innovation, manufacturing, production and sales. The representation of this brand focuses on offering customers units with a high level of innovation; motorcycles with very low weight and high power, a differential characteristic of Kove.
For its part, IKA, a new national brand; with models with the best price/quality ratio; focuses on the entry-level segment, which historically represents almost 60% of the Argentine motorcycle market.
“We are excited about the incorporation of new brands“comments Jorge Drube, Commercial Director of Magny. “After some recessive years, today we find ourselves with a market with expansion projections“, he adds. The interannual growth October 2023/2024 is 7.20%; according to data provided by Cadecom (Argentine Chamber of Motorcycle Dealers). The changes in urban mobility mark the pulse of new consumers who opt for motorcycles as an alternative.”In short, we are closing a very good year; “forecasting sustained growth by 2025.”
In 2025 Magny will also add to the portfolio, the marketing of electric motorcycles; developed in alliance with the BMW motorcycle division. 100% electric scooters; futuristic design, in line with the advances that are presented in terms of urban mobility. This way Magnand consolidates its position as a player in the marketing of motorcycles in Argentina.
Source: Ambito
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