The announcement of Franco Colapinto as test pilot and reserve Alpine for the 2025 season Formula 1 generated strong support from Argentine brands that accompanied him during his time with Williams Racing.
After hearing the news this Thursday, several companies confirmed their continuity as sponsors of the 21-year-old young man, reaffirming their commitment to motorsports as a strategy to connect with the public.
In this context, where the Minister of Tourism and Sports, Daniel Scioli, is working to achieve the return of Formula 1 to the country, local companies found in the “Colapinto phenomenon” a strategy to attract consumers in a market that is still lagging behind.
Among the first to confirm their support was Mercado Libre. Marcos Galperinfounder of the company, posted on
The company had joined as an official sponsor of Colapinto in August 2024, shortly before its debut at the Italian Grand Prix, with an agreement that included a disbursement of US$ 1 million, brand presence in the races and the role of Colapinto as ambassador of the platform.
Another of the brands that reaffirmed its support was the state oil company YPFwho published a video on Instagram: “We were there when he started many years ago. When he accelerated. When he settled down. And when he got a seat that made many more people occupy it. We were behind Franco when he even had many cars in front of him. And we are now that YPF is making a change. Always in Franco Colapinto’s career.”
For its part, Brewery and Malting Quilmes He also celebrated the pass of the Buenos Aires native with several posts in X: “Today life is pink. Always with Franco,” said one of them, accompanied by the image of his non-alcoholic beer.
Another from Quilmes made a play on words: “Today we celebrate with the Colapinta.”
Globantone of the most important technology companies in Argentina, also renewed its commitment to the pilot.
Guibert Englebienne, co-founder and president of the firm, expressed on his networks: “We knew that this dream was just beginning!! You came to F1 to stay and continue to amaze everyone. Let’s go @FranColapinto!!!”.
Globant’s support, which involves an investment of US$ 3 million, reinforces its position within the club of unicorn companies that support Colapinto, along with Mercado Libre.
Other notable names among Colapinto’s sponsors include Pax Assistance, Ripio, Celulosa Argentina and Flybondi, in addition to the musician Bizarrap.
Source: Ambito
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