According to the latest report, the plans will have the following prices:
The recent rate adjustment is the second in less than six months, following a previous hike in October 2024 in several regions. Despite these decisions that might seem unpopular, Netflix recorded a unprecedented increase in its user base. In the last quarter, the platform gained 19 million new subscribers, reaching a total of more than 300 million worldwide. This record reaffirms its position as a market leader, although it also raises questions about how far it can push prices before affecting its attractiveness.
The current streaming landscape is highly competitive. Disney+, HBO Max, Amazon Prime Video and Apple TV+ are aggressively investing in original content and improving their services to capture users’ attention. With inflation hitting family budgets, many households are reconsidering their expensesand entertainment services are usually the first to suffer cuts. This could test Netflix’s ability to justify its position as the most expensive streaming service. While the platform has demonstrated a great talent for innovating and adapting, the balance between price and value will be key to its long-term sustainability.
When will the new prices apply?
The new prices will be implemented in the next billing cycle, a Netflix spokesperson confirmed. In addition to the adjustment in rates, The company announced that it will introduce a new plan that will allow subscribers of the advertising-supported tier to add a person outside their household so that you also access the content included in your subscription.
It should be remembered that Netflix eliminated the option to share passwords, so now users will have to pay an additional $7.99 per month if they want to allow someone outside their home to use their account.
Source: Ambito
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