Five days after the end of the month, cars patents show a growth of 117% compared to January last year, according to data computed until last Friday. So far, more than 49,000 0km were recorded and about 3,000 units per day are being thrown out A 65,000 or a little more market.
The first days of each time they usually receive operations that were pending the previous month, but what showed the progress of January is that the positive trend remained until last week.
This important growth against January 2024 is also explained because it compares with what happened twelve months ago, The market was beaten by the devaluation recorded in December 2023. A year ago 33,917 0km were patented.
That is why in the sector they estimate that the month will close with double patentamietos that a year ago. One of the factors that drive the current demand has to do with the growth of credit sale.
The year 2024 closed With rising figures for the pledge market In Argentina, Acara reported. In the 12 months of last year, 293,019 garments were to finance the purchase of 167,200 (59%) 0km vehicles and 125,819 (41%) used vehicles.
Last year’s figure is 22.3% higher than 2023 and the segment that grew most was used, since 35.2% vs. 14.1% of the 0km expanded.
“This growth occurred in a context of market contraction. Remember that last year’s patents were almost 8% lower than those of 2023,” says the entity that groups the concessionaires.
In general terms, 13% of total operations are financed in the market, but in the case of 0km, 40% was financed last year (7 basic points more than in 2023, where 33% had been financed) .
The participation of financing instruments on 0km sales was in crescendo throughout the year, from 32% with which it began in January 48% with which December ended.
In the case of operations with used, the impulse of the ceremony is also evidenced, although to a lesser extent. While in 2023 garments were made about 5.6% of vehicle transfers, last year that guide was 7.2%, with interannual climbs from May.
So far in January there is a very closed fight between the brands. For a long time, Toyota It is the leading brand in internal sales, as was Volkswagen years ago until the Japanese displaced it to second place.
However, this beginning of 2025 shows a change since Volkswagen heads patents with 8,934 units, while the Japanese adds 8,686.
Consulted some sources in the sector, there are indications that explain why Volkswagen could end at the top at this beginning of 2025.
On the German side some factors stand out. The most important is the financing plan launched by automaker in December with 0%rate.
It was so attractive that the Dealers network collapsed for the strong demand. Thousands of operations were made and the overflow was such that after three days they had to unsubscribe.
These additional operations are promoting the volume of patents of the month. To this is added the aggressive policy in prices that the brand is having with respect to the Amarok model and its availability of units.
The fact that the German pickup is above the Toyota Hilux so far in January is not less. This is something that did not happen since 2021 when, for a specific event, he beat the Japanese.
Given this situation, last week Toyota launched 12 months financing with 0% rate for its Hilux model for an amount of up to $ 20 million.
Source: Ambito
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