He Club Atlético Talleres from Córdoba and Holcim Argentinaa comprehensive construction solutions company, presented a strategic alliance, through which it became the main sponsor of the football club.
With a high-level sports performance center and massive matches in the second largest stadium in the country, Talleres is currently a protagonist on the national soccer scene.
In this sense, it shares with Holcim Argentina your leadership capacity, your passion, professionalism, innovation and commitment with sustainable development.
“We are convinced of working to improve people’s quality of life, and within this it is central be close to communities accompanying their passions. This alliance reaffirms our commitment to the Córdoba community and the promotion of sport, in addition to strengthening the link with our origins, which motivates us to continue strengthening our leadership,” said Pablo Bittar, CEO of Holcim Argentina.
In the presentation of the most important alliance of the club, Andrés Fassi and Pablo Bittar They projected the strategic guidelines that will be carried out jointly in the coming years.
“Talleres fans are very dreamers and those dreams are only achieved with vision, values, teamwork and senior allies,” said Andrés Fassi, president of Talleres.
This alliance is historic for both the company and the club, because it is a concrete contribution to generate social and community value with a model that brings together passion, professional management and sustainability to take Córdoba higher with international projection.
Thanks to this alliance, Holcim will provide its portfolio of comprehensive solutions, including cement, concrete, stone aggregates, glues, precast and prestressed concrete, waterproofing and paints for the club’s projects.
Among these, the construction of a High Performance Sports Center stands out, which includes, among other spaces, 5 FIFA-approved fields, hockey fields, new training spaces for the club’s professional, youth and women’s soccer teams.
Finally, in the next ten years, Talleres will move decisively towards the construction of its second stadium.
The launch event of the Club’s most important alliance was moderated by journalists Hernán Feler (host, reporter and journalist for TyC Sports) and Alejandra Martínez (Cordoban journalist who works at ESPN), it was broadcast live through the official channel of Club’s YouTube and was covered by more than 60 journalists at the local and national level.
About the protagonists of the alliance
With more than 90 years of experience in Argentina, Holcim has 1,400 people passionate about building progress for people and the planet through four business segments: cement, concrete, aggregates and solutions and products.
owns four cement plants located in the provinces of Córdoba, Mendoza, Jujuy and Buenos Aires. Likewise, fixed and mobile concrete plants.
With Geocycle, the global leader in circular solutions for waste management and more than 550 Disensa, the largest network of corralones in the country. It has a Tector brand plaster and glue plant, a precast and prestressed concrete factory, Tensolite, and the majority stake in Quimexur, a waterproofing and paint factory.
In turn, it has the Holcim Argentina Foundation, which has more than 35 years of experience in the country, through which the company capitalizes on social investment.
Club Atlético Talleres is a social and sports institution founded in 1913 which is part of the AFA Professional League and currently represents Argentine football in the most important club tournament on the continent. With an identity forged in more than 100 years of experience, the albiazules colors represent passion, fidelity and a spirit of improvement.
For ten years, management has been characterized by innovation, investment and sustainability in line with modern trends in the global football industry.
It has more than 400 direct employees, 15,000 families linked to football schools, 70 strategic allies, 200 subsidiaries around the world, 70,000 partners and cooperation agreements with league clubs around the world.
Source: Ambito
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