Millions of fans of this famous cream are celebrated a day like today. Because?
He World Nutella Day was created in 2007 by the American blogger Sara Rosso, Who, as a lover of this product, decided to establish a special day to share recipes, stories and moments about this delight. The initiative quickly went viral in social networks and was adopted by the Ferrero company, the Italian company behind the famous cream.
Since then, every year, millions of people around the world participate in the celebration sharing recipes, photographs and experiences with Nutella through social networks under hashtag #Worldnutelladay. The Ferrero company also promotes this date with special campaigns and exclusive content for fans.
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Why the Nutella has its own world day
Beyond being a simple product, Nutella transcended as a symbol of pleasure and tradition in sweet gastronomy. Its history goes back to the 1940s, when Pietro Ferrero, an Italian pastry chef, developed a cocoa hazelnut paste as a cheaper alternative to chocolate, which at that time was scarce due to World War II. What began as a pragmatic invention, became a Global phenomenon that continues to conquer palates.
What began as an initiative of a fanatic became an annual tradition for millions of people. Thanks to the passion of his followers and the back of the brand, February 5 is a day in which Nutella joins its fans in a global celebration, demonstrating that love for this chocolate and hazelnut cream has no borders.
World Nutella Day is not only an excuse to give a taste, but also an opportunity to Explore new ways to enjoy it: From spreading it in toasted bread to include it in more elaborate desserts such as cakes, cookies or ice cream. Even in some parts of the world special events and culinary competitions are organized in his honor.
Source: Ambito
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