According to the tenth edition of the cloud 2024/2025, which elaborates TENDANUBE, throughout 2024, the stores housed on the platform of The whole country invoiced more than one billion pesos ($ 1,169,272,841,125)which represents an increase of 248% compared to the results obtained in 2023.
The Annual Electronic Commerce report, which presented today TENDANUBE evolution -electronic commerce for medium and great brands of TENDANUBE-, relieves and analyzes the data of the more than 54 thousand brands that choose the platform to sell through the Internet in Argentina .
According to the survey, a 30% growth was recorded in sales compared to the previous year, with A total of more than 17 million transactions made with an average ticket that is around $ 68,088.
The items with more sales
If the highest growing items are analyzed throughout 2024, there are certain categories that head the list:
- Clothing: This category registered a 11% increase in sales in relation to the previous year.
- Health and beauty: The category grew in sales by 19%.
- Home and decoration: In 2024, this segment obtained sales growth of more than 40%.
- In addition, the sales of pet products with an annual growth of 46%, technology with 39%and sports with 38%are notable.
“Without a doubt, electronic commerce has experienced remarkable growth throughout 2024, consolidating itself as one of the most dynamic sectors of the Argentine economy”he said Franco RadaveroCountry Manager of Tomebeube Argentina.
He said that “The numbers account for this evolution, and we hope that this trend is maintained during 2025, accompanied by a greater adoption of avant -garde technological solutions to continue promoting its development.”
How did consumers behave in 2024?
As for the payment and financing methods, according to the study, the credit card was once again imposed as the most chosen payment method by the Argentines with 56%.
They are followed by bank transfers with 18% and payments with money into account with 8%; while debit card operations only represent 6% of the total. The remaining 12% corresponds to other means of payment.
53% of the transactions had some type of discount or promotion, which further stimulated the development of purchases by Argentine consumers.
Regarding financing, 59% of Argentines choose to pay their purchases in a single payment; 25% in three installments; 13% in six payments and 2% in twelve or more quotas. The remaining 1% corresponds to those consumers who make nine payments.
Regarding purchase access devices, the use of mobile devices continues which represents a significant decrease in relation to the year 2023.
Radavero analyzed that “These data reflect how the Ecosystem of Digital Payments in Argentina continues to transform. The preference for the credit card, followed by bank transfers and payments with money into account, shows the diversity of consumption habits and the need to offer multiple alternatives of payment that adapt to the habits of their customers. “
“On the other hand, the high percentage of transactions with discounts and promotions confirms the weight of these incentives to boost trade. These behaviors mark a clear tendency that will continue to evolve in 2025, driven by the constant adaptation of the market to the needs of the users “he added.
Future projections
In the future, the report projected which emerging technologies will transform the online purchase experience during 2025.
At present, tools such as artificial intelligence, chatbots, augmented reality, the commerce video, the voice commerce -which allows you to search and buy products using voice commands- and the Live Shopping – which fuses trade with entertainment – are revolutionizing the way brands are related to their customers.
These technologies facilitate a closer and authentic interaction, strengthening the link between companies and consumers.
In addition, their growing accessibility allows more and more businesses to incorporate them into their strategies.
When applied correctly, these solutions transform the shopping experience, making brands perceive as human entities that genuinely connect with people.
Source: Ambito
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