While the big platforms automate the world to pure algorithm, in Argentina SMEs that do magic with creativity, intuition and few tools continue to be born. They do not have investment rounds, or product managers, nor dates scientists. Sell to survive. And yet, many manage to stand out.
How do you compete in this context?
Not for pure price. Not by volume. Compete for closeness, authenticity, agility and proposal.
In Argentina you need a competitive Price Point to enter. The subsequent difference is attention.
It is not about seeing cheap, but about being accessible and desirable at the same time.
54% of the brands that began using networks and chatbots sold more, according to the Argentine Chamber of Electronic Commerce. The point is not only to know the tools and use them, but the “how” are used
Let’s be honest: how many times did a botanical bottle answer that they made you want to leave? AI does not replace the human, it enhances it.
We are in a historical moment: artificial intelligence democratizes access to what the big brands could only do. Today, any SME can create content that looks like Nike or Zara.
With good address, correct tools and criteria, you can obtain images, texts, ads and first -level customer service with a budget fraction.
In Mini – the first Spanish -speaking low cost service company promoted 100% per AI – we take realistic photos for fashion brands. But we do not throw prompts at random.
The style, background, angle, and an emotional approach are chosen. It is analyzed if that look makes sense for a bikinis brand or for one of shirts. The differential is not to use AI: it is to use it well.
Some simple (and applicable):
- Do not respond with cold and automatic text.
- That the boot that is used does not sound at Call Center. A simple “Hello! I read you in a minute while I finish answering another message” already generates another energy.
- It is good to show what is done. No perfect feed is needed. Share how you reservoir an order, how a new product is proven, or how a claim is resolved. That connects more than any filter.
- Use tools, but don’t hide behind.
- Automize the repetitive (contributions, basic answers), but when someone is about to decide a purchase, you have to feel that there is a real person in the conversation
- I invested with focus. You don’t need millions in ADS. With $ 10,000 per day well used, good results are achieved. The important thing is to know what to say, who, and how.
- It is positive to ask for reviews every day.
- A good comment is worth more than any flyer. “Did you like attention? You help me a lot if you tell it here.
Selling is not just having an idea. It is to hold it.
Automatize is fine. Optimize, too. But nothing replaces the trade of undertaking. The constancy. Learning The month to month adjustment. Not letting go. We are not on equal terms with the greats. But we are not convicted either. On the contrary.
And now?
The AI leveled the game. With vision and execution you get to fruition. The one who moves fast, stands out.
The difference does not make the budget. It makes it clarity, intention and consistency.
And even if the context helps or not, there is something that remains true: SMEs support the country. And we push it forward every day.
Co -Fount & CMO in Vanilla Digital – Marketing Agency.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
