Is cruelty in Argentina fashionable? Some intellectuals, actors and journalists argue that. That Milei represents a time to hate, punish or exclude the other is what yields. Where cruelty is profitable. But is it so? Is Milei president and wins elections because Argentina became a more cruel country?
The answer is more complex. Because if cruelty explained the votes, then Yamil Santoro should have won, who made fun of repressed retirees with pepper gas; or Ramiro Marra, who wanted to “eradicate” fissures and trapits of the streets; or even Jorge Macri, whose candidate lost in the Federal Capital after saying that people in street situation used ATMs as monoenvironment. But all of them were below Milei. Some, even below the left.
Milei definitely does not win because it is self -define or because it is cruel. He wins despite his cruelty. Because that cruelty, today, is being forgiven. And not because you like it, but because there is a part of society that feel that finally someone channels their anger. Milei wins because, for many, He is the first president who seems to be on his side, even if he is screaming.
But what kind of emotion is at stake? Is it only anger or something deeper?
Anger is a punctual reaction to an injustice; It can be intense, but passenger. Resentment, on the other hand, is a more durable emotional state: accumulated anger, enquistado, without resolution. Today, a good part of Argentine society is not simply angry: it is resentful. And that resentment does not seek dialogue, seeks repair or punishment. He doesn’t want things to improve, he wants someone to “pay it.” Milei tune in with that mood: not because he resolves it, but because he validates it. Where others promise solutions, he offers emotional revenge.
What Milei captures is not hate for hatred itself. It is a deep social discomfort, aimed at what he calls “the caste”, but that for many represents a system that ignored them, impoverished and demoralized. The problem is not only economic, although the latest Intel Atlas survey shows that 67% believe that the economic situation is bad and 74% sees the labor market badly. The problem is also symbolic: Politics stopped listening.
And Milei, without shame, heard. He put words where others put technicisms. He shouted where others corrected. And with that, He built a form of political empathy. Not in the classic sense of tenderness, but in the most raw sense: Understanding what the other feels, even if what he feels is hate.
Empathy is not synonymous with goodness. It is the ability to put in the place of the other. And that includes understanding his anger, his hopelessness, his resentment. Milei does not justify that anger: channel. Where others see insensitive monsters, he sees victims of the system. And in that operation he achieves something key: that the voter feels recognized.
What is absent today is not social empathy, but institutional empathy. Traditional policy became insensitive to everyday pain, unable to read common sense, slow to react. Milei occupied that void. Not with a solid proposal, but with an effective narrative.
Therefore, the correct question is not why Milei is cruel, but why society chooses, at least for now, forgive that cruelty. A possible explanation is based on three hypotheses:
- Because he feels that he is a little better or, at least, that there is an economic plan.
- Because someone, finally, seems to share their anger and speak their same emotional language.
- Because he does not find, nor do he see, a overcoming political alternative that manages to connect with his emotions and expectations
The day these conditions change, that same society that today tolerates insults, abuse or disdain, You can stop tolerating it in a matter of weeks. And there are few insults that Milei has publicly launched in a year and a half of management: “Parasites, unclean rats, mogolics, socialist garbage, disabled, human excrement, fiscal degenerates, unclean kukas, left -handed children of a whore”among more tens. A glossary of aggressions that, in another context, would be unforgivable. Today they are tolerated because they are perceived as part of the character that “finally tells him the truth in the face of those above.”
Consultant in strategic, political and corporate communication.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
