As inflation and commercial adjustments raise the price of maintaining local operations, many US companies are forced to look for more profitable alternatives outside the country.
The result is clear: the costs of domestic outsourcing in the US are no longer sustainable for many sectors, especially for small and medium enterprises that require efficiency without sacrificing quality. Given this panorama, the eyes turn to Central America as the new outsourcing border.
Fabiola Pérez, CEO of Nexis Solutions Group, said:
“Being 100% Guatemalans is not just a label, it is a statement: talent, vision and capacity already exist, we just needed to believe in ourselves. Every job we generate in Nexis transforms a story: it is a young man who stays in the country, a mother who empowers and a nation that advances. Choosing Guatemala is to choose resilience, commitment and a deep desire to get ahead with dignity.”
The BPO industry in Guatemala: growth, challenges and a single local champion
The contact centers and BPO industry in Guatemala has ceased to be a well -stored secret and has become a key engine for the regional economy. According to Statistathe sector will generate around US $ 231 million in 2025, with projected growth at US $ 311 million in 2030. In Central America, the market will exceed US $ 753 million by 2030, reflecting sustained regional growth.
Why Guatemala?
The answer is clear: a young and bilingual workforce, cultural affinity with North America, competitive energy costs, and the advantage of time proximity that facilitates real -time collaboration.
THE MAIN CHALLENGES OF THE INDUSTRY
Growth, however, brings significant obstacles. Talent gaps persist in areas such as advanced English domain and specialized technical competences, which limits in some cases the ability to climb to more complex services.
To this are added complex regulatory environments that generate uncertainty in foreign investment and that sometimes slow down business decision making. Finally, regional competition with countries such as Costa Rica and El Salvador, which also aggressively bet on the BPO sector, elevates the demand and forces Guatemala to differentiate itself through innovation, quality and unique value proposals.
Why is the Solutions Group Nexis changing the rules of the game?
Nexis is not another supplier of outsourcing: it is a change catalyst in the Guatemalan BPO panorama.
- The only call center with 100% Guatemalan capital: being totally local, Nexis guarantees that the value generated remains in Guatemala, promoting jobs, training and innovation that directly benefits the country.
- The only BPO that also offers KPO: when combining BPO + KPO, Nexis exceeds the basic outsourcing services and offers strategic and knowledge -based processes, giving customers not only efficiency but also business intelligence, market insights and specialized experience.
In a nutshell, Nexis demonstrates that Guatemala can compete globally not only as a low cost destination, but as an innovation and outsourcing strategy center.
The question is no longer whether the industry will continue to grow; That is guaranteed. The true question is: Who will lead the change? Companies such as Nexis Solutions Group, with deep local roots and strategic vision, are demonstrating that Guatemala can be much more than a low -cost destination: it can become an innovation center, strategy and national pride.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
