According to an investigation by International Data Corporation (IDC), investment in AI technologies in Latin America will reach $ 3.4 billion in 2025, and in the country.
The artificial intelligence became a Key factor for the digital transformation of companies in Argentina. According to a study of International Data Corporation (IDC), Investment in AI technologies in Latin America will reach $ 3.4 billion in 2025, and in the country. These industries are taking advantage of AI to customize services and improve customer experience, marking the way to a more sophisticated use of data.
Users demand more personalized services, and the analysis of historical data and preferences allows companies to offer custom solutions. This is possible thanks to the implementation of AI technologies that exploit the information efficiently.
Although the adoption of the grows in a sustained way, some sectors face significant challenges. Among them, the sector health which is one of those who face more challenges due to Concerns about data security and privacy. Sensitive data management generates doubts, especially in emerging technologies. However, these concerns represent opportunities to develop safer and more efficient solutions. The agricultural sector is also beginning to explore the use of AI in environmental decisions and weather monitoring, showing great growth potential.
The most wanted solutions include chatbots advanced, predictive analysis and cybersecurity tools. The new versions of Chatbots, now smarter, are being widely adopted, especially in operational and customer service areas. In addition, companies are taking advantage of AI for prediction and maintenance in operations plants, as well as to strengthen their cybersecurity strategies.
Although the implementation of AI is not exempt from challenges. In order for AI to work correctly, it is crucial to have a structured data strategy. This implies having reliable and consistent data sources, integrate structured and unstructured dataand build a data lake that allows to exploit the information effectively. In addition, protecting this data and minimizing vulnerabilities remains a key challenge for organizations.
Artificial intelligence became a strategic issue in discussions at the managerial level. Resistance to this technology has decreased considerably. Companies know that AI will not replace people, but empowers those who know how to use it. This is redefining the Business competitiveness. According to your estimates, By 2030, a high percentage of companies in the region will have at least one significant project based on AI.
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INVESTMENT AND COMPLEMENTARY TECHNOLOGIES
According to a study conducted in 2024 by IDChe 74% of large Argentine companies plan to increase their investment in artificial intelligence in the next two years. In addition, the 63% have already adjusted or planned to adjust their budgets in other areas to redirect resources towards initiatives linked to AI. The average return of these investments is 2.6 times their cost, with an estimated recovery period of almost 14 months. In a prominent way, a 25% of the organizations surveyed managed to recover the initial investment in less than six months.
The development of an AI solution is not limited to the tool itself, but covers the Data integration, storage and protection. All this is part of a technological ecosystem that includes Big Data, Automation and Gradual Infrastructure Modernization.
It should be noted that, when companies are looking for a solutionrather than going to look for a punctual technology, which really They want is to solve a problem. These challenges, in many cases, are solved by integrating two or more technologies, which further enhances the effectiveness of artificial intelligence.
Artificial intelligence is quickly transforming the sectors that most adopt itwhile opening new opportunities in areas that are still exploring their potential. With increasingly accessible costs and more advanced toolsthe Ia is emerging as a Fundamental pillar for business growth in Argentina.
Digital Manager Studios Tivit Latam.
Source: Ambito
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