It is about promoting or selling products and/or services on live internet broadcasts. It works similar to a teleshopping but with the potential of interactive and bidirectional communication where the future buyer participates, you make him part of the whole process. The seller can demonstrate products, bring testimonials and answer questions from users in real time.
The first objective is not a direct sale, but to do so through valuable content of what is offered, showing its usefulness, attributes and differentials, making brands more human and bringing them closer to their target audience, even reaching agreements with influencers to increase the exposure of the product or service. Plus, it’s immediate, buyers don’t need to call for more information or to buy, everything is just a click away. Viewers can purchase the product from a link that appears during the online broadcast.
It is the new format of the brands, who have been implementing it with great success and it is super accessible. All, or the vast majority, of people are on social networks such as Instagram, Facebook or YouTube, becoming essential for brands to communicate with their audiences.
One of the factors that allow livestream sales to be carried out is the progress of the Internet connection, although in Latin America it is still deficient and it is a point to improve. And it is no longer just a connectivity issue for the seller, but also for the buyer. Another factor is the integration of ecommerce platforms with social networks, either as a sales method or as a way for users to get information about what they want to buy.
Advantages of the livestream sale:
Its accessibility: it can be practiced by all companies, regardless of size or turnover. It is not necessary large volumes of money as in the case of television advertising, which is only accessible to large companies
People are increasingly on social networks and it is much easier, if you know how, to segment and find the target audience that is really interested in what you offer.
Live streaming ecommerce makes shopping easier. It is easy to find a product that interests you and its seller. They are simple and fast transactions without leaving your home.
It is not just a personalized sale, conversations are generated around the brand, where the seller actively listens to what the consumer has to say.
CEO of VNS, Shopify experts.
Source: Ambito
