Non -verbal aspects in institutional communication must also be taken into account when analyzing the comprehensive strategy of an organization.
At a time when Information circulates at an unprecedented speedWe usually underestimate the power of what is not said. Nonverbal communication – which covers body language, facial expressions, tone of voice and other physical aspects of interaction – plays a fundamental role in how intentions and messages are perceived. We all know that words can be manipulated and misunderstood but What the body expresses reveals the truth behind the statements.
In the context of communication, understanding and dominating nonverbal communication can determine the success of our messages and, ultimately, the reputation of an organization.
One of the most relevant aspects of nonverbal communication is body language. Gestures such as crossing the arms, maintaining a hunched posture or avoiding visual contact can transmit messages from disinterest, distrust or insecurity. On the other hand, an open posture, adequate visual contact and gestures that accompany a conversation can create an environment of trust and empathy.
Nonverbal aspects in the Institutional communication They must also be taken into account when analyzing the Comprehensive strategy of an organization. We could affirm that In meetings, presentations or interactions with employees or clients, body language can reinforce or undermine our goal.
A simple gesture can humanize an organization or remove listeners. Therefore, organizations must train their leaders and teams in the importance of nonverbal communication to ensure that their body language supports the mission and values of the institution.
The tone of voice and modulation are also key aspects. The way we talk, including rhythm and intensity, can influence the reception of the message. A enthusiastic tone can motivate and inspirewhile one monotono could make the recipient lose interest.
Within a company, the physical environment as part of nonverbal communication should not be lost sight of. The design of work spaces, the disposition of the meeting rooms or even the corporate image that we project through our visual material can communicate powerful messages. An inclusive and accessible environment can speak of an organization that values its staff and its clients.
As observed, nonverbal communication is an essential component of institutional communication that cannot be overlooked. Organizations must pay attention to these aspects to improve their communicational effectiveness, strengthen relationships and consolidate their reputation.
Train leaders and teams in these skills enriches links and contributes to the success of the organization because in institutional communication, understand and manage these aspects can Mark the difference between a message that connects and one that is lost in the interpretation.
Advisor and CEO of Mixel Communication and Marketing.
Source: Ambito
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