When artificial intelligence dominates, human value makes a difference

When artificial intelligence dominates, human value makes a difference

October 5, 2025 – 00:00

In the midst of the vertiginous advance of artificial intelligence, a reminder is relevant: technology does not replace meaning, connection or purpose that only people can contribute.

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In times when the artificial intelligence It is tried to install in all organizations -independently of their size and item -, and the challenging career begins with the search for efficiency, speed and the ability to process the information that these tools offer, there are profiles and roles that can provide a unique value. Because over time it begins to understand that, in short, The difference is not in technology, but in how it is adopted and transforms.

However, a recent KPMG study together with the University of Melbourne revealed that 57 % of workers hide the use of AI to their employers, and only 47 % received training in this regard. This implies risks and an urgency to strengthen transparency and organizational trust.

Those who work with technical profiles know that IA in addition to being a daily resource is positioned as a deep change in the way of working and making decisions. However, in the midst of this vertiginous advance, a reminder is relevant: Technology does not replace meaning, connection or purpose that only people can contribute. And in this line, it is not less to recognize that, according to an investigation carried out in Argentina by Randstad, the compromised equipment is up to 18 % more productive and 23 % more profitable; In addition to presenting a rotation of personnel between 18 % and 43 % lower.

And here is where People Experience roles, also known in other organizations as human resources or human capital, have a unique opportunity and charge strategic relevance, because their work is not to compete with AI, but also accompany the teams to develop the social skills that no machine can imitate: The creativity that connects ideas, the empathy that understands silences and contexts, the ethical judgment to decide beyond data, listening and empathy. And, according to Clear Company, the opportunity to learn new skills increases up to 4.2 times the possibility of an employee being committed.

Digital transformation is not just about incorporating technology, but about promoting people’s evolution. As? Reducing the uncertainty generated by change, the new, the different; redesigning the ways in which we learn, collaborate and lead. This becomes crucial because the real challenge is not to adopt, but Build organizations where the human and the technological are enhanced.

The final question is how this accompaniment is developed. Of course there are different alternatives, but many part of the base of Facilitate spaces to talk in depth, listen to concerns, strengthen collaboration, provide effective communication tools and boost continuous learning. Because in a world dominated by algorithms, the competitive advantage will be the ability to integrate the best of technology with the most genuine of people. And on that bridge, People Experience members and team leaders have an irreplaceable role.

People Experience Specialist at Ingenia.


Source: Ambito

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