Ecommerce in the country’s economy does not stop growing but it continues to present challenges that must be explored and the new opportunities it offers for entrepreneurs.
Online sales were positioned as the favorite way to buy products and services in a personalized, easy and fast way, with just one click. It gives the possibility and the advantage of having a wide range of products at your fingertips and without leaving your home. What’s more, everything that this growth in transactions implies, enhances working on the image of the brand, impacting its visibility and giving greater opportunities for the ventures to be seen, as long as there is a good digital marketing strategy.
Those who have opted from the beginning for this form of sale have not regretted it, their sales have not stopped growing and it is thanks to the transparency of the information within their product catalogs and the ease of payment methods they offer. The customer can buy from anywhere and at any time without having to be tied to business hours.
Over the years, ecommerces have become safer and entrepreneurs saw their potential, the ease of opening a digital store from scratch without the need for a physical store. With the world becoming more connected, it is easier to match potential customers.
Virtually all businesses have digitized part of their sales processes, beginning to proliferate digital sales based on proximity businesses to boost population centers, making local consumption more attractive. Another of its attractions comes from social networks that are growing in number of users daily and play a fundamental role in the conversations that are generated between buyers and enterprises.
In addition to increasing sales, having an online store is now almost mandatory since we are in a digital age where the virtual world is an extension of reality. Whoever is outside the spaces of new technologies is obsolete.
We expose some of the most marked advantages for entrepreneurs to sell their products and services online:
- Contact and closeness with customers: If you want to sell you have to be where the people are, and today people are on the internet. That is why a virtual store helps you to interact through various channels with your potential customers and to be able to listen to their needs, giving better answers and services.
- Visibility: Having a digital store helps you make the brand visible. The more people know you, the number of your potential customers will increase. No matter where you are physically, with ecommerce, location is no longer an important factor for sales because customers can access it from anywhere and purchase products without having to travel.
- Savings: Having a physical business involves many expenses. Virtual stores have the great benefit of being able to carry out all kinds of commercial procedures without the supplier and the customer having to coincide in the same space.
- Efficiency: if you develop your virtual store with serious service providers, it works automatically so that the purchase processes can be closed in an easy, agile and practical way.
- Product display:: You can add all products and services to a digital catalog without having to make brochures or traditional advertising. In this way, it will be much easier, faster and more comfortable for your potential clientele to be able to know what you are offering interactively.
- Information and data of your clients: it is important to configure that the purchases made by your clients are registered. These data allow knowing purchase interests or what pages/products they see before making the purchase, which makes it easier to create a customer profile to get to know them better. With this information you will be able to suggest purchase options the times they enter your site and generate that they do not lose interest. In other words, a market investigation is obtained with an analysis of potential and current clients.
- Potential: e-commerce continues to grow. Without a doubt, a digital-based startup is ideal for entrepreneurs who need quick results at low cost.
CEO of VNS, Shopify experts.
Source: Ambito
