To do this, it is also necessary to define strategies and tactics to increase the real turnover of companies and work each month to meet the determined sales objectives. Today the market is full of “social media experts”, but it’s not just about uploading a cute post on Instagram: Campaigns must have an instant impact on sales and results must be constantly measured to ensure a higher return on investment and an advertising cost that stays within the profitable margins of the clients’ business.
The 3 keys to multiply the sales of a company
To begin with, we must define the value proposal. For example, many entrepreneurs and companies try to launch products on the market that do not add any competitive advantage, as in the case of the fashion industry, where the entry bar is very high and it is a serious mistake to believe that without product design, differential or identity it is possible to compete in saturated markets. The customer has to fall in love with the brand to ensure repeat purchases, and for that, a solid proposal that stands out from the rest is needed.
To continue, it is essential to work on the “image” of the company and its products. There is a belief that with a cell phone and an amateur photo it is possible to compete in networks. For an entrepreneur who wants to make a little extra, it may be possible, but when it comes to obtaining hundreds or thousands of clients, you have to compete in an increasingly wide sea of proposals and an audience that demands higher quality content.
Network users are demanding and value their time. If in those 5 seconds you do not find value in the content, the brand will be leaving one of the most important stages of marketing on the table: attraction. Not to mention the loss of confidence and visibility. Contemplating the development of an attractive and trustworthy brand image is essential for an online customer who cannot touch or feel the product.
The third key is plan sales and investment, something that many companies are not clear about and as a consequence, they do not establish a budget planning and do not analyze their metrics. As more is invested in working capital, more should also be invested in marketing to increase visibility and scale sales of the business. Unfortunately, there are still many companies that cut the budget in photography, design or image and thus lose sales and customers.
Co-Founder & CMO at Vanilla Digital – Marketing Agency.
Source: Ambito
