It is no secret that purchasing behaviors have changed since the start of the pandemic, with unexpected increases in the use of the digital channel, and one of these can be evidenced through the purchase of physical products on a recurring basis. As a consequence of this change, the practice of offering the purchase of a physical product under a subscription model is beginning to spread, allowing users not to have to buy the same item frequently and companies to ensure a customer for a longer time.
One of the pioneers in introducing this change was amazon, the world’s leading platform, in allowing its users to buy products on a recurring basis in a single sale, offering a discount on the unit price but ensuring a certain number of months. The first verticals to enter were vitamin supplements, a category that has a high repurchase rate. Then others were added, such as cleaning supplies, allowing you to buy anything from a 4-month garbage bag subscription to making sure that every month you get a new refill of laundry soap.
Nevertheless, This model, which is already growing and widely adopted in Europe, Asia and the United States, is still not as common in Argentina. Just a few months ago some companies ventured into this type of business model, based on subscription, and offer online food sales under a subscription model – buy your weekly dinner – companies such as wine clubs, but also pharmaceutical companies joined and consumer goods companies.
With the growth of this industry, companies began to appear that help e-commerce manage their recurring charges and subscriptions. In the United States the startup skyowhich allows you to manage recurring charges on the Shopify e-commerce platform and has just raised an investment round of $3.7 millionwhich shows the importance and growth of this new business model.
In Argentina there is Rebill.to which offers a similar service that helps companies adapt to the new subscription-based business model and, thanks to its technology, be able to manage recurring subscriptions and charges.
It won’t be long before the e-commerce in our country begin to offer their customers the option of buying memberships to the products they usually buy, with a discount and a price freeze, which translates into a win-win for both the buyer as well as for the seller.
Specialist in Marketing and Digital Transformation.
Source: Ambito
