The same effectiveness, with less information
The creation of this new standard, on the other hand, is not based on a one-time change, but on the introduction of an extensive menu of tools and technological solutions, which we are developing so that people can continue to enjoy the best of the Internet, without need to share any personal data that they do not wish to voluntarily offer.
Today we value the free and open internet that we know. An internet that is possible, to a large extent, thanks to an ecosystem in which advertising plays a key role and is highly valued both by those who receive useful and relevant online recommendations, and by businesses (regardless of their size), which they use it to connect with their audiences.
The challenge that we have set ourselves, then, is to continue building effective advertising solutions, without putting at risk the trust of those who come to the Internet and giving maximum visibility and transparency to each person, not only so that they can know what will be done with their data, but also so that you have full control over what personal information you want or don’t want to share.
It is an important change, which will imply realignments for many brands and institutions that use Google solutions to connect with their audiences, but our commitment is firm and is part of a clear tradition: that of always putting the trust and needs of those who use our products first.
That’s all we’re talking about these days at Google Marketing Live, our biggest marketing event of the year. And we will be talking about all that, surely also, in the coming months. It is an open conversation that involves us all and that, I am sure, will lead to a better, clearer and more transparent world for anyone who uses the Internet to improve or simplify their lives.
1 Research conducted by Google in conjunction with Storyline Strategies.
General Director for Google Argentina.
Source: Ambito
