This event that takes place thanks to the joint work of the eCommerce Institute and of the Argentine Chamber of Electronic Commerce (CACE), which brings together all the brands, retailers and actors in this ecosystem, does nothing more than bring to the table a set of activities that are developed collaboratively with the purpose of sharing knowledge to empower people.
The digital commerce Argentina went through a great wave of changes that, to a large extent, were considered as part of the development of business towards 2025, but thanks to the hyper acceleration that electronic commerce experienced as a consequence of the pandemic and the lockdown at the beginning of 2020, It pushed businesses to adapt and transform necessary to remain active, taking advantage of the technical and human resources that make it possible.
It is in this context that the model goes from walking towards omnichannel to taking a great competitive leap with collaborative and unified formats. Brands and retailers stopped strictly measuring the square meter to focus on the needs of their customers, putting them at the center of strategies to respond to unexpected demand, strengthen the bond between them and achieve a positive shopping experience.
But the waves of the eTsunami have subsided, and with them gone all excuses to adopt and adapt businesses. New challenges arrive that the aCdC² left and that ponder the new dogmas of the electronic commerce which are Big Data, Predictive Marketing, Collaborative & Unified Commerce, all undeniable principles of an ecosystem that is already among us and that forces us to rethink, once again, everything we have done.
This great exercise “Learn to unlearn, to learn again” It does not mean that the pillars of digital commerce, customer service, 360 marketing, logistics operation and technology have still been considered.
This is how at the eCommerce Institute we arrived at a 2022 nourished with knowledge, from all possible aspects that this industry requires, with initiatives such as:
Hands ON: With a Web 3 Practical Lab, which is a step by step to analyze how the Metaverse impacts the value chain to the final consumer.
eCommerce StartUP Competition: During each eCommerce Day, a winner of the eCommerce StartUP Competition is selected. This year the competition will be held in 13 Latin American countries: Argentina, Bolivia, Peru, Colombia, Ecuador, Costa Rica, Panama, Paraguay, Guatemala, Honduras, El Salvador, the Dominican Republic and Uruguay. A select jury evaluates the candidates and selects the winner, who in turn will compete throughout the year to be the best startup in the competition in Latin America.
eCommerce IT Camp: With exclusive talks and conferences on ecommerce for system professionals and technical profiles.
Meet&Greet: An exclusive meeting with the main leaders of the industry.
Business Case Capsules: The event that brings together for the second consecutive year a selection of success stories at the regional level, with an analytical and precise look, real figures, concrete strategies and specific results.
eCommerce Day Experience Powered by VTEX: An immersive visiting commerce and networking experience designed to immerse you in the digital commerce ecosystem and connect with other leaders, executives and market experts by visiting the end-to-end operation of an ecommerce for two days and interacting with the teams that carry it forward. the Marketing, Commercial, Operations, SAC and Logistics areas of more than 10 leading retailers / brands in four verticals: Grocery & Pharma & Beauty & Direct to Consumers of high growth during / post pandemic
eCommerce Award´s Argentina 2022: To recognize the effort that the actors of this industry have made.
eCommerce Day Argentina: An event that brings together conferences and plenary sessions with more than 70 invited experts sharing live the data that drives this industry, in addition to specific afternoon panels with Trend Pitch on Web 3, Big Data, Collaborative and Unified Commerce.
This is just one step to enhance the digital commerce of Argentina and the region that brings together all the initiatives carried out with the support of the Argentine Chamber of Electronic Commerce (CACE), who will receive during the eCommerce Day Argentina an institutional recognition for its leadership and vision for the 10 years since the first massive convenience event in Latin America, as this local chapter is the pioneer in developing the Cyber Monday & hot sale in the region.
Undoubtedly, all this represents an example of how a collaborative ecosystem is generated that is strengthened and evolves day by day. We have the necessary tools for this growth to be sustained, so that brands and retailers can jointly make their businesses sustainable and profitable, making alliances or generating the parts for this gear.
The digital commerce It is nurtured by the necessary talent to continue in this line. The future is promising, but it is more pleasing to see the present of a country that has a lot to work on economically, but that has a powerful industry such as digital commerce that collaborates to sustain and continue growing.
President of the Latin American Institute of Electronic Commerce eCommerce Institute, coFounder & Global Executive VP VTEX.
Source: Ambito
