However, the images that came from France were of semi-empty stands and players warming up. One of the biggest soccer games of the year had been delayed by incidents at the entrance due to counterfeit tickets and fans without tickets trying to get into the stadium at any cost.
This unhappy situation in Europe, added to similar events that occurred in sporting events and music shows around the world, was a great drop in the already overflowing glass that shows us that the way in which we understand traditional ticketing it is outdated and does not offer solutions to the problems of counterfeiting, resale and logistics that such important events require.
A light at the end of the tunnel
Tickets with Blockchain technology, the same one used by cryptocurrencies, allow traceability based on the uniqueness of each one of the tickets. The NFT is unique, it cannot be falsified or adulterated and it contains the information of who is the owner. The ticket is purchased from a Marketplace and is stored or saved in a virtual wallet on each buyer’s mobile phone without even needing to have cryptocurrency. The organizer of the event can decide if these NFTs are non-transferable or not and even determine the limit of transfers between fans. In the case of establishing the resale condition, the maximum price range can be determined and your transaction must be made through the only place where the tickets can be purchased, the same Marketplace where they were originally purchased.
This last case brings two solutions to problems already known, on the one hand, the ticket will officially become the property of the person who buys it in the resale and their data will be associated with it, allowing the organizers to know who will actually attend the event, being able to have check-ups of security and at the same time an effective channel of communication to stimulate other business opportunities, and on the other, the NFTs may have as a resale condition that a percentage of the price of their second commercialization be allocated to the organizer or artist. In this way, a practice that was previously illegal not only becomes regulated, but also generates profits for the organizers.
As far as information or reporting is concerned, blockchain technology allows real-time information to be sent to the mobile of each of the spectators on what is the most convenient way to enter the show, if there is any inconvenience in any of the accesses, as well as offer discounts and promotions on transportation to or from the stadium, among other things.
Another advantage offered by this technology is being able to provide digital content as an added value to the tickets, highlighting their condition as a collectible object. Exclusive images of the event, highlights of the show filmed from the same location in the town and special videos of the artists are just a handful of the endless options that will make these NFT objects unique.
As examples that this revolution is already underway, last year the American Football League of the United States (NFL) carried out tests of ticket sales through NFT’S and this year, after the success achieved, it will extend this option to more of a hundred games, and France, which has the organization of the Rugby World Cup next year and the 2024 Olympic Games ahead of it, is already working, after the lessons learned in the Champions League final, in which Blockchain technology be the means to guarantee the validity of the entries and the user experience in these highly relevant appointments.
The options offered by NFT’s are endless, you just have to dare to adopt this new technology and dream and devise solutions to old problems that it can bring to organizers, artists and spectators.
MEDALIO CMO
Source: Ambito
