Entrepreneurs are committed to managing these new talents, attracting and building loyalty. From this context, Auren carried out a survey aimed at more than 400 businessmen that allows us to know their views on the work and future of young professionals and understand the new generation of talents.
Search and selection channels. Recruitment has also undergone a transformation, associated with new generations, technologies, the speed of evolution of processes and demands, and ways of understanding work culture.
We have a wide variety of platforms and resources in the market to offer active job offers. Most of the companies surveyed choose to do so through social networks (almost 70%) and job portals (51%). More than 34% through Consultants. Around 25% also use the job boards of the Universities and their corporate website. It is notable that only a little over 5% choose job fairs.
When carrying out a recruitment process, 50% are faced with The difficulty that the salaries offered are low compared to the expectations of the candidates. Close to 50% face the lack of technical and professional profiles and more than 33% observe a lack of experience in the applicants. The market in general today is faced with incompatibility between hiring conditions and salaries and the candidate’s expectations.
Organizations were forced to employ new ways of operating. More than 70% of the young generation prefer hybrid work. Faced with this clear demand and reality, employers expressed adapting by offering 65% the hybrid work model, only 28% of the companies surveyed today require total presence and only 6.5% only virtual.
The differential of the companies. When it comes to deciding on a job, According to employers, the majority of young people (almost 68%) value the hiring conditions offered by the company, about 54% the work environment and 45% the opportunity for learning and professional growth. This reflects the demands of the new generation in relation to hiring and challenges employers to reduce turnover and retain talent.
It is important to note that the image and reputation of the company, its values and social responsibility are fundamental when it comes to attracting talent.
Unlike previous generations, more than 63% of employers highlight the attitude and capacity for enjoyment of young people, 50% think they have fewer prejudices and are open to diversity. 30% also consider their ability to adapt to change and flexibility.
The impact of the digital age has generated in young people new ways of understanding work and the way of relating. They are a digital generation, hyperconnected, committed to social, humanitarian and environmental causes. According to the look of the businessmen, more than 50% stand out as their worth creativity, innovation, identity, ambition and ideals of freedom.
The expectations in young people have increased. The possibility of continuing to grow is one of the points most valued by the candidates. Although salary is still one of their main interests, they prioritize flexibility, benefits, culture, work environment and the work team that the company offers.
Future vision. It is about a young generation that lives and will face high rates of poverty and unemployment, geopolitical instability, a social gap and inequality, economic recession, a VICA context.
According to the viewpoint of businessmen, more than 50% see young people concerned about the economy, access to opportunities for growth and development within companies, and access to housing. Also for the future of his profession, insecurity and lack of employment. To a lesser extent education and health.
More than 60% of entrepreneurs see young people dealing with uncertainty, insecurity and distrust, although at the same time they are an optimistic generation.
influencer. According to businessmen, social networks are one of the most influential factors and shocking in young people (74%). They allow you to interact with others, connect, create content, discover news and topics of interest, play, stay up to date at all times, and at the same time mark your behavior and relationships, build your identity, copy and idealize your image.
68% believe that it is their friends, 55% the education/training they receive, about 45% the family, while they see them as less influenced by the country’s economy, the media and the State.
What role do companies and entrepreneurs have in the face of social and cultural transformation? 45.5% consider that they have only been adapting to the changes, while almost the same percentage thinks that they occupy a leading and leadership role in this transformation.
Cultural transformation is a necessary reality to stay in the competitive market. ANDhe challenge for leading entrepreneurs is to work with new rules and understand the new generation of talent that grows up in a fast information age, who are in constant need of stimulation, seek to be part of the project, share the business vision, connect with space and purpose. A world of work that has already begun to change and where young people are the protagonists.
Director of BPO of Auren Argentina
Source: Ambito
