Of course, the classic sale is the mother of all types of sale, but as always, parents make mistakes that children should not replicate.
With the pandemic, people learned to value people -not all of them, of course- but many of us had an epiphany of what really mattered and what no longer mattered. Connecting with other people, appreciating moments, experimenting with spiritual or metaphysical issues, accepting, accepting ourselves, appreciating mental health, among other issues that changed our perspective and not only in our personal life, but also in the professional world.
The need to be aware and connect transcends any physical, psychic and spiritual border. And of course, that clarity could not fail to reach the world of sales.
we can no longer think about “to persuade” but in advising, we cannot be “aggressive” but understanding, the clothing salesman who chases you around the place is no more, when the only thing you want is to have a moment to first understand what you want before being able to communicate it to him the other. Be careful, let’s be consistent, the classic sale and the consultative sale are fruits of the same classic tree but they are also teachers, with their negative and positive side, but today we can create currents from them.
The sale is not a purpose, it is a necessity. Current romanticisms like “sell without selling” either “sell with purpose” they are nothing more than an escape, an alternative reality invented by people who are from other areas that are not strictly commercial and suddenly want to please a portion of businesses that want to continue postponing the inevitable: learning to sell.
A business with a clear purpose makes it easier for us to connect from the sale with a more human perspective. But to say that we can sell with purpose enters the line of persuasion that we want to run away from.
Talking about selling without selling turns us into that of the sale that we avoid, the seller who does not care more than himself, because if we remove the responsibility of the seller in the sales process, how could he care about his customer if he is not active in creating his sales process?
If we continue to feed the errors that classic and consultative selling left us instead of taking advantage of them to reinvent them into something positive, we will continue to create irresponsible salespeople and failed sales processes.
Humanizing the sale is necessary, as is creating awareness.
Sales specialist and creator of the Humanized Sales Method @ventahumanizada
Source: Ambito
