Often, when I interview clients, a pejorative catchphrase comes from the entrepreneur towards his own company, who defines it as “a small company, which does not yet plan to invest in it…”.
Several questions arise from this sentence, at least risky: first we should establish what it means to be a boy or a small person. Second, let’s determine when it’s wise to invest in “it.” If we are aware that we see ourselves as small, we feel small and, what is even worse, we perceive from our clients that they can expect nothing from us; Without a doubt, it will never be the time to change your attitude.
In short, as in life itself, the growth of an SME it is an inevitable process and involves assuming responsibilities and challenges based on our own experience. It is showing ourselves to the world without fear and saying here we are, confident that we can transform part (what touches us) of the reality that surrounds us.
Think then if it would not be good to change your position: “We are growing” or “we are in a process of change”, is more encouraging, positive and helps to project ourselves. It allows us to make decisions at scale and change how we look, feel good and fit in what we do.
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Hispanic Entrepreneurs
A button is enough to show it, the saying goes: according to a CAME report, the SME industry had an annual growth of 12.9% in January, compared to the same month of 2021. These data show us the growth of this sector and the challenge of entrepreneurs to bet on more, so that their business scales.
Think if it would not be good, then, to be of legal age, business speaking, and behave as such. After all, there is nothing better than feel great, to begin to be.
In practice, for example, one way to do this would be to have a corporate image and an effective and well-resolved business discourse. It is a necessary investment, transforming our place in the market and changing customer behavior, as well as capturing the attention of others and capitalizing on their interest.
She is the financial director of Grupo Crescent and an expert in entrepreneurship at ComunidadPertix.com, an online meeting space for LATAM entrepreneurs.
Source: Ambito
