We spoke with Francis Sierradevelopment coordinator CENTERFRANCHISING, and with Roberto Russodirector of GAF, so that they tell us, as companies specialized in accompanying brands and investors, what is a franchise and what are the main system attributes.
In the first place, Francisco defines a franchise as the business model that allows a company, called a franchisor, to grow hand in hand with third parties (franchisees), and thus can take advantage of brand recognition, know howthe experience of the successful business, and a product/service accepted by the public.
“Undertaking hand in hand with an already developed and successful brand is a very valuable contribution of the franchise system. In addition, it allows you to have the constant support of the franchisor”, contributes Robert.
And from the point of view of the franchising brands, Marcelo Rogio, founding partner of the Peñon del Águila brewery, believes that the franchise system was the way they found to get their value proposition across the country, with a 100% direct experience. And for Cristian Molenker, partner of Un Tal René, it is the most efficient and structured way to grow a commercial network for a company.
According to a report made on the statistical data base of the CRM (customer relationship management) of CENTERFRANCHISING, we can see that, during the period from January 2022 to date, 4,703 inquiries from investors about different types of franchise business formats entered, and it is projected to close the year with 5,568, versus 2021, when a total of 4,855 were registered. .
In conclusion, and listening to all parties, we can close by saying that the franchise system is a business model that allows franchising brands to expand by leveraging a third party, selecting it as a long-term strategic partner, who will carry out the operation of the franchise, counting on the accompaniment, training and assistance of an experienced team eager to grow.
Source: Ambito
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