If we think that the problem is an exclusive issue of our country, we are wrong. During the year we have seen large international brands, with points of sale abroad, completely closed or restaurant chains that “deactivate” half of their menu due to lack of staff.
This problem is common in our consultancy desks, where we help brands to redefine business models with a view to a simple operation, with a reduced structure and low staff specialization. If instead of complaining, we take the problem as something to be solved, we will look for mechanisms to find greater agility in the search and training of resources, with tools that are increasingly agile and simple to transmit.
#2. The resurgence of fashion, clothing and accessories.
In the franchise sector, the gastronomic sector is much more common (which, after the pandemic, began to compete strongly with the food sales sector). However, we note an increase in the indicators of the clothing and accessories category. Whether it is from investors looking to set up a clothing and accessories business, as well as companies that have managed to streamline their numbers (they generate attractive business models that today are a more than tempting option), if we think of businesses with a simple operation and a recovery time Excellent.
On the other hand, the inquiries from companies that came to internalize the franchise system as an engine of expansion, confirm the good moment that clothing is going through and allow us to predict a year 2023 with takeoff.
#3. Boom in Bs As – Expansive wave inside
The benefits of living in such a large and heterogeneous country is that we can observe the behavior of more developed places and imagine possible businesses in the interior of the country with a little more certainty. This is the case of breweries, pizzerias and hamburger restaurants that, in Buenos Aires, were forced to evolve their business model in order not to become outdated, but that continue to find markets to exploit in the interior.
One of the most iconic examples is a hamburger brand from Tucumán, whose creators were the first to interpret the lack of the market to develop a concept that, in Buenos Aires, was overcrowded. This allowed them to strike first and gain position within the city.
Another emblematic case may be that of the Cordovan brewery, which, having achieved an expansion of 24 premises in different cities of the country, saw the need to innovate in its proposal so that its success did not remain only in the boom of breweries.
#4. The federalization of Buenos Aires culture
While population density continues to allow the expansion of empanada brands, with light models in terms of investment and costs, taking these models to the interior is usually more complex. Perhaps, because the empanada has another meaning, especially if we go further to the north of the country.
This does not happen, for example, with a product such as pizza, where we find different styles in the same item (A la piedra, masamadre, napoletana or half dough). How many times do we hear that people from the interior make a trip and do not return without going through local X. And this shows that this type of experience is not found in inland cities, which is why they represent an enormous opportunity for development.
Formats of enormous success in the Federal Capital that grew greatly in Buenos Aires, but that, until last year, it had been very difficult for them to reach the interior, with a traditional product of the Buenos Aires culture.
As usual in our country, we cannot guarantee a year of stability. Ups and downs, constantly changing conditions, new taxes and demands, etc, etc,… are part of our context. We can complain (sometimes it’s funny), but we can’t stop interpreting what’s happening and what’s coming. It is essential to know how to bring out the good and look forward with a positive attitude. The results achieved and the identification of these signs make us look optimistically at what awaits us in this year 2023.
CENTROFRANCHISING Coordinator.
Source: Ambito
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