We had two possible destinations: look ahead or lower our arms. Those of us who are included in the fashion industry bear the worst part because the sanitary closures left us without a market, without clients, since people did not need clothes, shoes, or accessories.
Within this framework, we had to juggle for two years to resist. Growing up seemed like a utopia. First of all, we understood that technology was our main ally to be able to show our products and sell online. The web and social networks became our shop windows. Most of us appeal to creativity and seek the support of the work team.
Classic recipes such as promotions and discounts were not enough.
We needed to be present in the minds of customers by generating attractive and, fundamentally, useful content. We had to find a way to make ourselves indispensable in the context we were facing or foster the idea that normalcy was just around the corner.
On the other hand, the consumer experience underwent a radical change. As never before, delivery was decisive. Our products had to arrive in time and form at the door of our customers. Today, we begin to focus on optimizing the means of marketing to become competitive again.
Putting yourself in the shoes of an Argentine businessman for a day is not just a matter of empathy; gives us an idea of the effort required to “belt up” the imponderables that escape the best of plans. The main capital of the Argentine businessman is the courage.
Entrepreneur and designer of LK Buenos Aires.
Source: Ambito
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