Many companies are incorporating platforms and systems that are based on Artificial Intelligence and have achieved excellent results in their conversions and the incorporation of new potential customers.
What is Artificial Intelligence?
It is a tool that allows machines to imitate and even improve some of the cognitive abilities of humans such as learning, reasoning, and problem solving.
In 1956 the professor John McCarthy With Marvin Minsky created the Artificial Intelligence Laboratory at MIT. At the time it was described as the world where machines could “solve the kinds of problems that are reserved for human beings.”
The concept of Artificial intelligence It may sound like science fiction, but currently there are many functions that machines develop and that we use on a day-to-day basis. For example, navigation through Google Maps, when it tells us if the roads are congested in real time, or when we interact with a voice assistant like Alexa, Siri or Cortana.
The AI is responsible for social networks when they suggest content based on our searches. The algorithm can know our tastes with just a few likes. This also applies to other platforms such as Netflix and Spotify, whose algorithms are designed to suggest content based on what we see and hear.
Specifically, in Marketing, AI has become a key tool to personalize advertising and deliver content that achieves better conversions. The use of cookies, chatbots and deep learning techniques help in the processes to collect multiple sources of information and deliver advertising that is as personalized as possible.
The more we know about markets and customers, their behavior and activities, we can design the best strategy to succeed in our campaign. This is done through data analysis from social networks, emails and the web. The algorithm works much faster than Marketing specialists and can compare a large volume of information in a short time. By creating personalized campaigns, it is possible to create a positive experience for potential customers and ensure that they return to buy our products or services.
In the Marketing industry, the algorithm is very useful in the predictive analysis of trends, the generation of advertising content and the relationship with customers.
For example, there are platforms that can write or correct texts on any topic you need, such as Jasper, Rytr or Copy.ai, and others that transform this content into audiovisual material, such as Lumen5 or Dall-E, which can create images from a text command.
In the case of browsing a web page, AI can collect customer data such as location and behavior and based on that, deliver personalized content.
There are also platforms that allow you to automate the process. Imagine a virtual assistant 24/7, who can answer questions from customers who are located at different times.
Another use of AI in Marketing is CRM (in Spanish, Customer Relationship Management), a system that gathers all the data of current and potential customers and helps create leads and improve campaign strategies. In this field, the most used applications are Salesforce, Netsuite and Microsoft Dynamics.
Other applications of the Artificial intelligence It’s chatbots, social media filters, virtual reality, and trend forecasting where algorithms can look for connections between different data very quickly. They find patterns and can make forecasts about trends.
For example, the Dash Hudson tool predicts the performance of a photo or video before posting it. Brands like Apple, Estee Lauder and Conde Nast use it to create content that has a higher conversion.
What is ChatGPT?
But if there is an Artificial Intelligence tool that has caused a worldwide stir, it is GPT-chat, one of the most effective chat systems and capable of answering any question you ask.
It is trained to hold conversations and its creation is the responsibility of the Open AI company, founded by a group of entrepreneurs and data scientists -among them Elon Musk– in order to develop Artificial Intelligence.
This language processing model can translate and generate content and is trained on text, that is, it becomes more “smart” as it interacts with people, who ask questions or give it orders.
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It provides very precise answers and can even be several paragraphs long, in addition to expressing itself in a very natural way, one of the great disadvantages of some Artificial Intelligence tools such as chatbots.
Tools like these could change the Marketing industry completely, since they will speed up all the processes and could get ahead of many trends. Additionally, the use of GPT-chat as chatbots it would improve customer service and all the tasks that could be automated.
There is always the fear that machines will replace humans. It happened in the Industrial Revolution and it continues to happen in other economic and technological areas.
Could Artificial Intelligence replace humans in Marketing?
Probably not. Algorithms cannot outperform humans in the creative part, although they are very efficient in data analysis.
Marketing specialists still have the last decision and these technological tools will help them improve strategies with more dynamic and increasingly personalized campaigns.
This is why Artificial Intelligence will continue to participate in many of the areas that make up Marketing, as it grows and improves its learning.
Marketing and Digital Transformation Specialist.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
