“Unified commerce is the practice of providing flexibility, continuity and consistency across digital and physical channels to deliver a superior customer experience. This consistency includes multiple phases of the consumer buying journey, including when they are searching, browsing, transacting, and purchasing a product or service,” says a Gartner paper.
More than ever, it’s important to deliver a consistent experience to customers, wherever they are.
According to the latest Retail Report from the Dutch payment platform Ayden, 61% of consumers expect brands to continue selling through multiple channels.
The report also underscores the importance of providing a great experience from the start, as 70% won’t return if they have a bad time in their physical store or on their website.
In contrast, retailers that deliver a remarkable experience, from start to finish, regardless of where or how the customer shops, build long-term loyalty, which inevitably leads to long-term business profitability.
A PWC report notes that 86% of customers are willing to spend more for enhanced services, while a Forbes study says that consumers pay 17% more to buy from a company with a reputation for very good service.
It is no coincidence, then, that a recent research report published by Business Wire revealed that 86% of retail software investments in the United States are focused on unified commerce.
Unified commerce helps brands and retailers make decisions about marketing, product development, and other strategic areas of business in many ways.
Not only this, you are also helping to increase operational efficiency by streamlining back-end processes such as inventory management and order fulfillment.
In addition, with unified commerce, retailers are also eliminating duplicative data entry, optimizing their stock levels and tracking orders from start to finish, as well as identifying bottlenecks early. All of this leads to a clear picture of the customer’s buying pattern and a much higher sales conversion; therefore, it improves business results and significantly saves costs for the company as a whole.
Merchants can monitor the performance of each channel with their information stored in one place. Thus, the time required to make business decisions is reduced due to the presence of a unified approach to data. Using the comprehensive and easy-to-understand insights received through that same data, companies better understand and identify customer needs.
The sophistication required by consumers accustomed to new experiences in the use of technology when buying online ended up also contaminating the offline environment. Thus, the pressure is increasing on companies orbiting the retail constellation to provide, within the physical store as well, an increasingly sophisticated set of tools. All this in a context where, in addition, brands are completely remodeling their post-coronavirus stores, for two reasons: to accompany the omnichannel strategy and to remove the memory of the pandemic.
The power with which unified commerce appears in the current retail scenario finds Invoicing with a series of homework done in advance. This is because the arrival of the pandemic found us, precisely, in a process that was moving from solutions exclusively dedicated to the online channel towards a deepening of the company’s penetration in physical, face-to-face businesses.
Invoicing is not a conventional electronic invoicing company. It is a cloud system that integrates with the main sales channels, payment methods and management systems to automate the issuance, legalization and distribution of electronic invoices, incorporating added value since it uses this effective communication channel between sellers and their customers. customers, allowing direct marketing to be incorporated into the delivery of receipts… sell more or build loyalty through the invoice.
Our solutions allow to unify the electronic invoicing of a business integrating all its physical and digital channels. We currently integrate with Mercado Pago, Mercado Libre, Mercado Shops, Tiendanube, WooCommerce, VTEX, Magento, SAP, Alegra, Contagram, Bejerman, Real2B, Waitry, Zapier. In addition, we offer an API designed to quickly and easily integrate with any platform or system.
In this way, it is possible that the synchronization of the database, transactions, inventory and contacts is carried out in real time.
We believe, in line with the fundamental tenets of unified commerce, that a single, integrated platform makes retailers better serve customers.
In Argentina, and according to data collected by the Argentine Chamber of Electronic Commerce (CACE) together with Kantar Insights, 9 out of 10 consumers in this country have already bought online, while 5% bought through this channel for the first time during the first semester. 2022, the year that e-commerce exceeded one billion pesos in billing.
Meanwhile, at the regional level, according to a Statista report, the number of digital consumers is currently around 371 million, and could increase by 20% more by 2025, a phenomenon whose momentum is accelerated by the new generations of buyers with greater access and digital knowledge, the expansion of connectivity and the spread of Mobile.
In this context, the pressure on brands to revolutionize the customer journey is increasing.
From understanding the concept and looking at where the online world is heading, it is obvious that unified commerce is the future of not just e-commerce but commerce in general.
For this, it is necessary to invest in systems and tools that allow integration between channels. However, it is essential that this integration occurs completely, that is, that internal processes are also integrated.
Unified commerce is an opportunity for retailers to improve their operational efficiency, increase their long-term profitability, and enhance the customer experience across all sales channels.
CEO and founder of Billing
Source: Ambito
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