Digitization and the integration of new business systems and the different actors involved are modernizing the concept of buying and selling in the sector.
Digitization and the integration of new business systems and the different actors involved are modernizing the concept of buying and selling in the sector.
The food and beverage industry go through a time of change. The digitization and the integration of new business systems and the different actors involved are modernizing the concept of buying and selling in the sector.
Digitization is not something new that we can address, but it is interesting to analyze its contribution to commercial operations because it goes beyond a simple transaction, but rather connects the supply chain directly with the final consumer. And at this point and for the greatest benefit, it is strategic to think of dynamic alliances with companies and actors created to generate synergies and shared benefits.
This sector changes and follows the path of other markets that began their transformation process quite some time ago. Something that is traditionally acquired through a counter, today, thanks to new trends in the integration of ecosystems, is done in a practical, simple and immediate way with the possibility of connecting with the same product through different channels and points of sale, generating what is now called the omnichannel. As? through the integration of systems that facilitate the supplier-client relationship, which enables traceability in the operation. This new approach requires a modernization of the entire value chain to have a greater professionalization of distributors who can and want to be up to the demands of the big brands and their approach to consumers.
Although we are still going through a learning and growth curve compared to other regions, the pandemic strongly encouraged ecommerce linked to B2C operations to now develop in B2B. On this path, it is essential to rethink the supply chain that allows supplying the final consumer. Although e-commerce and small parcel transactions have improved in recent years, the distribution of higher volumes is still very complex to resolve due to the size of our country.
The journey has already begun and we have a responsibility to make use of technology to innovate in the industry. On this path, the transformation of companies, the creation of ecosystems that include alliances and synergies with different market players will be the key to achieving an outstanding value proposition.
CEO of Smarket
Source: Ambito
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