You also need to be deliberately unpredictable. Think about the last time you clicked on an ad. Were you surprised by what happened next? Probably not. Instead, he probably thought to himself: “Here we go again”. Marketing has become increasingly formulaic. We know exactly what to expect and that makes it very easy to disconnect from most messages. We are not suggesting that predictable methods do not work; often the problem is that they worked so well that everyone copied the methods. However, once an audience has become saturated with the same approach used over and over again, predictability becomes an issue.
To understand the domain of emotions in the context of the art of attracting customers, we must step back and honestly assess the dominant emotion that drives most marketing decisions: fear. Why rush to get the sale ASAP? Fear that the sale will not happen otherwise. Why rely on predictable and “tried and true” marketing methods that everyone else is using, too? Fear that anything else won’t work.
The first step in mastering our emotions in the context of our marketing and sales decisions is to recognize how much fear influences those decisions. In this context, “conventional wisdom“It seems like the safe bet. The new art of sales replaces fear with a quiet confidence that is grounded in the reality of how the world works. Your audience lives in a non-linear world that is not simply cause and effect where A leads to B leads to C. Instead, the results you will get are properties that emerge from the interactions of the parts you will create. It is how those parts work together, not how they work separately, that matters.
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strategist. Billionaire Elon Musk, founder of Tesla.
A sustainable business strategy over time should have as its primary objective to be “a factory that creates FANS customers” as companies such as Apple and Tesla achieved.. But both did not do it overnight and neither did they apply a conventional strategy (both companies created industries that did not exist before) but on the contrary, it was their strategy of inefficiency and unpredictability that made them great.
“The purpose of the business is to create and maintain the customer” (Peter Drucker)
New Business Generation Consultant.
Source From: Ambito
