Between the domestic market and exports, 130,111,264 kilograms were consumed. In another order, a non-alcoholic, dietary and slightly carbonated drink was presented.
According to a report from the National Institute of Yerba Mate “Between January and May, the highest consumption of yerba mate in the last ten years was recorded”.
In this sense, statistical data indicates that in that period the sum of sales in the domestic market and exports totaled 130,111,264 kilos, becoming a record figure.
If the destinations are discriminated, it is observed that at the end of May the Argentine market consumed 115,167,035 kilos; a volume that had never been reached for the January-May period. The exports; meanwhile, they totaled 14,944,228 kilos.
diet drink
In another order, the INYM directors for the Production sector Jonas Petterson and Nelson Dalcolomo, accompanied by the Deputy Manager of Promotion and Development, Maria Martha Oriareceived the representative of the company that produces “ilex”, a non-alcoholic, dietary and finely carbonated yerba mate drink; which comes in 270 ml cans and is intended for the foreign market.
“We propose two variants; the traditional flavor of yerba mate and another of yerba mate with a lemon flavor,” he explained. Robert Yatchesen, who attended on behalf of the company Productos Esenciales SRL, a firm based in Córdoba and that bottles the drink in the province of Mendoza.
“This is an interesting product, since it is an alternative to encourage the consumption of yerba mate in countries where the traditional mate is not well known,” he said.Peterson, who works as Secretary of the INYM Promotion Subcommittee.
According to the documentation on display, the drink is certified as an organic product and also gluten-free (without TACC).
“We know that the world demands healthy, natural and environmentally friendly products like our yerba mate”, stressed Dalcolmo.
The company representative said that the “ilex” brand was conceived as a drink intended exclusively for the international market.
Source: Ambito
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