- Artificial intelligence and machine learning
To offer increasingly personalized experiences, it is essential to use artificial intelligence and machine learning. This way you can make smart product recommendations and use predictive search.
- The mobile device will continue to be King
In Argentina, online purchases are mostly made through smartphones and, according to a recent Statista survey, 57% of online shopping orders come from smartphones. This is why it is key that e-commerce companies improve the sales and service experience through mobile devices, working on usability and providing different tools that allow greater fluidity and communication with the brand.
- Social commerce explodes
More and more users trust social networks, not only for the search and recommendations for the purchase decision, but also for the online purchase. Social networks already offer secure online platforms for direct sales and are consolidated as the favorite channel of the younger generations. Facebook, Instagram and WhatsApp are on the rise in online sales.
- Voice search evolves
ECommerce is not only multi-screen or multi-channel. Today voice search is growing and is frequently used through smartphones, smart TVs, tablets and car devices. The world goes to voice search on a daily and almost regular basis.
- Sustainability is an important factor
Understanding the impact of business is important to continue growing in the ecosystem in which our business develops. Sustainability and environmental responsibility are axes of concern that soared with the pandemic and that are here to stay. The consumer demands responsible companies and their impact on society is a factor of choice.
HOP Business Manager.
Source From: Ambito
