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Verena Mitterlechner
arouse distrust
Advertising follows us all day long: most products today are touted as particularly sustainable and healthy, especially food. When shopping, however, very few people invest the time to take a closer look at the goods. Then the consumer would discover, for example, that a supposed mango smoothie consists of almost 70 percent apple (juice), as Foodwatch found out.
Even if it is clear to everyone that advertising cannot be taken at face value, it is important to expose the industry’s tricks with concrete examples. Only in this way will consumers become more suspicious and hopefully immune to some advertising insults.

Elisabeth Prechtl
Responsible customers
What the “Golden Raspberry” (for the worst film) is in Hollywood, the “advertising insult of the year” is in the domestic food industry: a prize that no one wants.
The motive of Foodwatch must be respected: uncovering grievances. It is questionable whether this requires the price of a non-governmental organization.
You can supposedly save calories with the “2 calorie oil spray” – this is how More Nutrition advertises its rapeseed oil: Most buyers know that some advertising promises are bogus when they see a product. The same applies to goods where manufacturers do not change the packaging or price, but cheat on the contents. Customers are responsible – the most efficient way is to send an email to the manufacturer. Or a product change.
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